subject: Impact of financial crisis, industry, domestic appliance industry, targeting the rural market [print this page] Impact of financial crisis, industry, domestic appliance industry, targeting the rural market
In this year's Canton Fair, China's household electrical appliance enterprises generally believe that due to the international financial crisis, some important foreign markets, consumer demand remains in the doldrums, exports to the appliance caused some impact. Some small appliances business representatives participating frankly, Europe and the United States market orders to 20% less than last year to 30%. Although there are a number of European and American clients to Canton Fair, but the consultation should be more than a real sign of.
Midea Group Dong Xiaohua, director of brand management in an interview that the biggest impact from the international financial environment of uncertainty, making the consumer market is declining.
China's export trade as an important benchmark, this year's trade in household electrical appliance enterprises in export prices in general to take measures to absorb the international financial crisis, brought about by the loss, the general price increase in the range of about 10%. But with the Oct. 16, Treasury, Commerce issued the "promotion of home appliances to the countryside program", many eyes turned to household electrical appliance enterprises to the rural market in China.
Household electrical appliance enterprises had a hard time
It is understood that from January to August this year, China's total exports of home appliances 25 billion U.S. dollars, up 17.7% over last year, the growth rate down 10.7 percentage points. In the Canton Fair, the impact of international financial crisis, Haier household appliances ice cleaning products headquarters overseas, said Li Hongming minister affirmed his view that the Chinese home appliance exports has become difficult. He took charge of the Department of Haier refrigerators, washing products, the first three quarters, exports have fallen sharply one percent, exports are the first loss. Haier's refrigerators, refrigerator exports has declined over the same period in 2007 by 15%, export value growth slowed to 10%. "This is a Chinese household electrical appliances overseas, the first time after many years of loss selling. From the Canton Fair, on behalf of the many small home appliances business point of view is not difficult to see, in the current world economic situation, China's household electrical appliances of some export-oriented enterprises have greater demand abroad, especially Europe and the United States continued downturn in market demand, building materials and labor costs rise, and other labor-intensive for the edge of the emerging countries of appliance manufacturers gradually enter the international market, enormous profit pressure. Some companies began to give up potential for further loss of orders. Insiders believe that the future economic trend because there is a certain uncertainty, leading to deteriorating market environment, consumer concerns deepening, the market could significantly shrink consumption, which for the daily operation of enterprises, especially enterprises which export overseas the survival of non-small. Even some of the pessimism of the industry believes that the development of China's home appliance industry in the first half of next year there will be low, and in 2010 it be possible to gradually pick up. TCI multimedia Chen Weidong, general manager of emerging markets, service centers that, in this economic situation, the more large-scale enterprises, more enterprises are prepared, the probability of survival is greater than other enterprises. Enterprises to actively develop the rural market While the external economic environment for our exports of household appliances cause some earnings pressure, but in a stable domestic economic situation, many export-oriented consumer electronics companies began turning to China's rural market.
Chairman of a household electrical appliance enterprises in Sichuan told China Central Television interview that this year by the U.S. subprime mortgage crisis, reduced one-third of the export business. However, the development of rural markets by strengthening the overall sales have not affected the same period last year increased by 25%.
Report of the Seventeenth Party Congress clearly stated that we should "insist on expanding domestic demand, especially consumer demand, promote economic growth relies mainly on investment and exports to rely on consumption, investment and exports driving change." Expansion of consumption, especially rural consumption, is currently China's economic work is an important task.
China Foreign Economic and Trade University, the World Trade Organization Research Institute Professor Zhang Hanlin, said China's consumer market is the world an important part of the consumer market, but obviously there is the problem of insufficient consumption. With the recent 10 years of market economic reform and development, China's comprehensive national strength and per capita income levels rising rapidly. Yuan-denominated deposits continued to increase, forming a scale of 20 trillion yuan, which itself has created a great need.
Bringing home appliances help enterprises market adjustment policies Last year, piloted through the end of home appliances to the countryside policy, making some of China's sales of small household electrical appliance enterprises significantly more than expected. With the deepening of rural reform in China to further promote and expand rural-based domestic market, as in the international financial crisis, exports are subject to certain loss of the right choice for small household electrical appliance enterprises.
October 16, the Ministry of Finance, the Ministry of Commerce has issued a formal "home appliances to the countryside to promote the work program." It is understood that the implementation of financial subsidies to farmers to purchase household appliances products to rural areas, mutatis mutandis, the national government will export tax rebate rate, farmers direct subsidies to consumers. Specifically, color TVs, refrigerators (including freezers), washing machines, mobile phones Junan 13% of sales price subsidies, subsidies financed by the central and provincial financial common burden, the burden of central government 80%, 20% of the provincial financial burden, implementation of each household products farmers can purchase a maximum of (cases).
Insiders said that if the smooth implementation of the sales of home appliances to the countryside products is expected to reach 300 billion yuan. In the home appliance exports to a halt this year's case, by several billion dollars of financial subsidies can bring hundreds of billions of domestic demand, which is the household electrical appliance enterprises, particularly export-oriented past, household electrical appliance enterprises can survive key.
