subject: Success With Dollar Stores Means Getting Back to Business Basics [print this page] Success With Dollar Stores Means Getting Back to Business Basics
For Dollar Store Owners, one of the biggest challenges is to keep your dollar store thriving in terms of sales, costs and profits. After all, achieving success with dollar stores leaves little room for error. You must make all the right moves. Maintain your focus on making the small business adjustments leading to continued success with dollar stores, even in today's challenging market. In this article I focus on one of the most important strategic actions of all; carrying food and grocery products in the merchandise lineup of your store.
In years gone by success with dollar stores meant offering a decent assortment of candy bars, maybe bottled soft drinks and a few other treats. Most shoppers never even considered the possibility of those running a dollar store would also offer grocery staples to shoppers. Yet first one store and then chains of stores added dollar groceries to the mix. All of a sudden groceries became a prerequisite to keep your store thriving. But how can groceries be added to the product mix without either breaking the bank or ending up with a huge pile of unsold grocery items shoppers simply ignore?
Shoppers in today's market expect to see some of the basic groceries they routinely purchase. To meet this expectation, you must must respond with assorted condiments such as ketchup, assorted mustards, mayonnaise, and relishes. To keep your store thriving bring in a good assortment of spices, salt, pepper, and other related items. A wide assortment of bottled beverages including assorted fruit and vegetable juices, iced tea, and water replaces just a small assortment of soft drinks.
Listen to your shoppers. In most cases the requests will include various soups, vegetables, beans, sauces, and other canned foods. Boxed goods including cereals, pastas and dry dinner mixes will be on many lists. Don't forget a good sized assortment of teas and coffee as well.
But to keep your dollar store thriving dictates you cannot stop there. The once meager assortment of snacks has also grown by leaps and bounds. Today candy bars have been joined by both boxed and packaged candies, assorted cookies, and more. Snacks of all kinds have been added. These goodies include nuts, popcorn, chips, trail mix, raisins, and gum.
Be careful as you test the market. Don't over-invest in grocer
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