subject: Mobile TV - History of the development of mobile TV [print this page] Mobile TV - History of the development of mobile TV
In 1924, Paris, broadcast first enters the Olympic games, few can Radio France's first outside of the newspaper is aware of the Olympic Games.
TV is in 1948 in London, first the Olympics, some 50 million people in UK television.
In 2008, Beijing, Olympic Games for the first time over the Web, mobile and other new-media way, the Olympic Games broadcast.
According to the figures, the use of China Mobile, the daily average during the Beijing Olympics, more than 20 million users of mobile TV Olympic published plays live broadcast video, more than 100 million program hits 700 million, the cumulative time of 30 million hours. Publish, according to Nielsen Mobile in the global mobile Internet users, research data, a significant part of the user to select Olympic via mobile phone. Of these, nearly 45% of U.S. mobile TV users and almost 31% of mobile TV users in Great Britain 2008 Beijing Olympic Games mobile audience.
After the Olympic games, mobile TV like to write more wonderful?
And Japan, Korea, USA, implementation of third generation mobile technology (3G), are due to China's 3G licenses not officially released the realization of "anytime, anywhere mobile watching TV, the Olympics on TV mobile multimedia broadcasting (CMMB) technology standards, coupled with China Mobile in the Olympics in the GPRS standard costs from the original $ / KB to 0.03 concessions marketing-campaign traffic, / MB at 0.01, this ushered in nearly free business in a large number of customers $ . "Free Lunch" Once completed, the mobile phone users and mobile TV 's "honeymoon period" is over. For example, increased Tianjin's mobile TV users in the Olympics more than one person, but the Olympic games, more than half the users have to sign up.
Mobile Terminal is also a great challenge. Whether or 3G CMMB, requires acceptance of program features in smart phones, but both on mobile phone customization requirements. On 3G mobile systems require smart complex, which achieve the adoption of mobile communications network, visual communication, mobile TV and many other features. CMMB requires relatively simple, as long as in a normal position in a special chip to move, the TV signal is received can the price is cheaper. 18 September, the management of Radio and Television Planning Institute Vice President Xie Jin Hui Shenzhen's second mobile phone Development Conference that television is CMMB as a Chinese radio development opportunities for the third time, form a central plank of the "Radio and television broadcasting, satellite mobile co. Scale Ltd., "a plan by the end of this year, complete 360-level urban network construction considered. Whether it is
What standards, mobile TV successfully entered the consumer lives, the needs of millions of prices will be expensive function cell phones, consumers are willing to pay for the phone itself, which sell in the hands of the "TV", the orders?
Repeat the program content. China-TV from 1958 to now, exactly 50 years, viewers see, it's free
Now you want to be consumers of "fees mobile TV channel," dinosaurs. Unless there is a God-like games or seven fly this live show, who would be brought the family is not free TV, and a small screen to keep mobile TV by eye? no wonder that Japan Telecom carriers NTT DoCoMo believes the user is not a long-term use see collection terminal television, but rather at a particular time of your favorite programs.Accordingly, you emphasized the basis for the development of mobile TV features of "metadata" short video. However, for the exclusive use of the mobile-TV program producers to charge, it does not earn money to see in mobile TV, ROI is not to have to spend a large amount of money to build your own program, is questionable. "Looks nice," Mobile TV will continue during the Beijing Olympics, the rapid development momentum, still requires courage need wisdom. Can you interesting, different from the family TV program content is important to attract users.
Of course, China has 5.75 billion people to a mobile phone, monthly average number of mobile phone users to 850 million people, these data show that its strong market potential, and increases the confidence of the pioneer. According to CCID Consulting is expected in the next five years, the entire Chinese mobile TV market will remain strong growth momentum, and operating profit in 2011 expected to reach almost the size of the 360 billion. We also hope that mobile TV will be able to overcome a series of challenges that consumers be more wonderful.
