subject: Have You Gotten Too Comfortable With "Doing Okay?" [print this page] Have You Gotten Too Comfortable With "Doing Okay?"
How are you? How's business? Are things working for you?
Okay.
Okay, thanks.
Sure, things are okay.
Been there, done that. I have had my own business several times over my career, and until I started my current one, I got real comfortable with doing okay. Too comfortable.
Doing okay means you can pay the bills, usually.
Doing okay means you don't have to push too hard.
Doing okay also means that you have limited ability to grow your business, put away savings, or take care of yourself appropriately (with stuff like health insurance, gym memberships, or vacations).
Oh sure, in the early days, doing okay is fun. Having control over your own schedule, your job, and your life is exciting, exhilarating. There is so much to learn, and the wins are so great. Life is good.
Doing okay gets comfortable. We get into a routine. Life gets stable.
Getting too comfortable with doing okay is dangerous. As the cost of living creeps up (unnoticed by you), what was "doing okay" before is "barely getting by" today. There is no money available to invest in your business or take advantage of joint venture opportunities and networking activities that will grow your business. You have no financial cushion, and you know that's just asking for trouble. Any emergency will spin you into a pit of debt.
The thing is, being too comfortable is so darn...well...comfortable. And the lack of funds, the missed opportunities, the absence of business growth aren't all that noticeable until things suddenly go south. You can adjust to the cost of living, what you don't know about joint venture and networking opportunities won't hurt you, and as for emergencies-well, you're young, you're in good health, and you're willing to take your chances.
If you are comfortable in your solo business, I have a question: Is this really why you went into business for yourself?
If you are like me, the answer is NO.
I started my own solo business for lots of reasons:
For the ability to travel often and extensively.
For the freedom to operate my business from anywhere in the world (that has Internet connectivity).
To have a post-work phase of life (no way I'm ever going to retire!) where I pursue whatever interests and activities I want, without any need for them to generate income.
To be able to make meaningful contributions to the people, organizations, and causes that move my heart and stir my passions.
To have the home and daily life that matches my dreams.
To lead a dignified old age, with sufficient means to take care of my health and well being.
In short, for the freedom to live my life the way I want to.
And that last is what it's all about for me, and I'm betting for you too.
IT'S ALL ABOUT FREEDOM--NO EXCUSES.
"Doing okay" is not about freedom. It's about comfort. It's about not having to stretch, grow, get butterflies in the stomach. It's about excuses.
Being booked solid with clients you enjoy working with is about freedom. It's about doing your best work, being energized, being inspired-EVERY DAY. It's about taking care of yourself, having the means to pursue personal and professional opportunities, living the life you want to live. Making a difference in the world.
What does it take to be truly free? To have the time you need to have the life you want? To be, do, and have everything you've dreamed about.
IT TAKES MONEY.
I don't care what anyone says to the contrary. Money is the lubricant of freedom.
Not just any money. It takes money doing what you love doing with clients you love working with. It takes the willingness to be uncomfortable, to grow, to give up old habits and attitudes and take on new ones that serve us better.
For so many people, owning a business is about struggling. It's the romance of the starving artist, the nobility of the stoic warrior, the angst of the misunderstood genius. For solopreneurs who operate in this mode, it's also one other thing: the lack of financial freedom.
Trish Lambert's shortest bio is on Twitter, where she is billed as "Fervent champion of solo biz owners who want to stay solo and successful, woman of high, unmodulated energy, sometime couch potato." Trish started 4R Marketing (
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