subject: Business Analysis and customer profiling [print this page] Business Analysis and customer profiling Business Analysis and customer profiling
Global-Ability provides help in improving the conduct of the online franchise and business by providing a complete business analysis to their clients. It also assists in reducing the overall cost and provides means for utilizing the resources more efficiently. How to create a value for customer and removing the unnecessary non-value added work. In the expansion and launch of a business the prospect we customers play a vital role so it is most needed to have a handful amount of information related to them. TheGlobal-Ability team offers their services in the same sense to facilitate their clients in the customer profiling. Customers are potential or existing their characteristics must be known, these characteristics are called demographics and the study of these factors is called demographic studies. Commonly the characteristics used in the demographic studies are age, income, race, educational background, employment status, family etc. a change in the demography of the market trigger the change in the strategies and d plans of the organization. The chain can be considered as; we need to know the business through customers and the customers are well known through their demography. Therefore the resultant is that the business is well known through knowing the demography of the customers.
The beneficiaries
Customer profiling benefits top management and strategy teams.
Business development groups.
Product developers.
Global-Ability helps the entrepreneurs seeking customers.
Any business who is interested to have more knowledge about the customers.
Marketing and sales managers looking for new markets and customers.
The advertising agencies.
Academicians willing to conduct a demographic survey or population study.
Why it is favorable
The business analysis let the client identify the business situation.
The client can use this information in positioning themselves against the competitors.
This study also identifies the function that causes a financial leakage.
Identifying and profiling the right customers.
In depth knowledge of the potential customers.
Prior knowledge and details of the people who are decision makers in your prospective customer list.
Customer profiling enables a better understandability of customer credibility.
State can make suitable amendments in their policies and norms according to demographics.
Methodology
Using business analysis techniques that include data analysis and process mapping.
Financial analysis.
Primary and secondary research.
The customer profiling is an ongoing support activity.
Understanding customers and their buying behavior towards your product or services.
Global-Ability can seek census information on population from some of the state resources.
Secondary research.
The deliverables
Research documents and charts to have a comparison.
Best practices reports.
Other research documents.
Spreadsheets that show a detailed parameters of the population.
Research document and word document having demographic details.
