subject: Giving Away Stuff Works In Marketing by:Janice Jenkins [print this page] Marketing studies prove that assigning words and text to your marketing strategy makes it more appealing and effective to your target clients. That is right. Object marketing is a means of getting your target clients excited with your collateral such as your booklet printing because you have utilized a word that makes them grab your offer.
And do you know the word that can get many readers to consider your offer without even batting an eyelash? You guessed it. It's the word 'free'. It is considered in the marketing industry as the best word to use if you want to attract the attention of your target market. Even the stingiest and most apathetic client can be moved to action with this single word. It is that potent. Simply attach 'free' to your custom booklet printing for example and you will most likely have more response to your campaign than you can ever imagine.
'Free' has always been a very powerful word that many marketers use in their marketing campaigns. Tell me of anyone who does not like to receive stuff for free and I'll tell you of how many times that word have failed. That is right. None. None has ever ignored a marketing material, even heavy booklet printing materials that has the word 'free' in it. Even consumers with high-paying jobs get excited when they receive free stuff during events. Why do you think Hollywood stars try to attend as many functions as possible? In addition to the blitz and coverage, they do get a lot of free stuff from major manufacturers and companies.
Consumers do love to get a free item that is why they scour coupon booklet printing and cut discounts from catalogs. Unexpected promotional items can definitely make one's day. This just means that an item given for free is always appreciated and valued by your clients and prospects.
This just proves that assigning a word to your marketing campaign makes it more appealing and attractive to your target clients. With so many custom booklet printing materials vying for the attention of your target clients, it is very important that you give yourself an edge over your competitors. You need to provide your readers with something that would make them want to pick up your collaterals and see more of what you have to offer.
The idea behind object marketing is just that - pique your target market's interest so they would want to get in touch with you. Offering something for 'free' can make you stand out. Offering 'free' along with the right merchandise can even get you in a better position to introduce your business to your audience.
The key is to complement your message with the right 'free' stuff. It may be as elegant and expensive as a Cartier watch, or as low-cost as a custom booklet printing item; the bottom line is to get your item to match the recipients of your marketing strategy.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
