subject: How Do You Find Quality Network Marketing Leads [print this page] How Do You Find Quality Network Marketing Leads
How do you find quality network marketing leads is probably the number one question being asked today. As a professional internet marketing coach and trainer, I can speak to this subject from experience and research because over the years I have spoken with many networking professionals, some successful and some not so successful, but they all have the same problem: finding quality leads.
To find an answer to the question it's important to key in on the word quality. You see, leads are everywhere, because a lead is simply somebody anywhere who has the potential to become part of your business. Heck, the person in the grocery store, your next door neighbor, and the policeman who gives you a ticket, they are all leads because it is certainly possible that they may have an interest in your business, although it is not likely. So what we are looking for is someone who actually has a mindset of network marketing and has some desire to search for an opportunity, and they must have 2 characteristics. Number 1, a quality lead must be someone who is already "LOOKING" for an opportunity or something to better in their life, and number 2, they have already decided that when they find it they will take ACTION.
In the industry we have a term for people who just waste time, and that term is "network marketing tire kicking leads". These are people who are "looking" for something, but they never take action. These people are different from your next door neighbor, or the person in the grocery store. who you hand a card out to or tell about your business. The average person is not really looking, so you must be extremely lucky and go through hundreds of people in order to find even one person who qualifies as a quality lead. But network marketing tire kicking leads are people who are already looking, so you will find a lot of these because there are an abundance of them. The key is trying to convert some of them from just "LOOKING" into taking some "ACTION".
So how do you find quality network marketing leads? Focus on your message! If your message is strong enough to convey want and need on the part of the network marketing tire kicking leads, then they will investigate your opportunity further. Getting the opportunity to speak to, or email, your leads repeatedly with more than one message will increase your chances that the network marketing tire kicking leads will eventually take action. It's not just a numbers game, it's also a patience game. If you continue pounding home your message long enough, your chances of success will increase over time.
