subject: The Added Weight Of Logos In Your Notepads by:Janice Jenkins [print this page] Any business owner and marketer know that a logo is just as important as the design you have in your notepad printing collaterals. It is not just about the function you provide your target clients, but also the identity you impart in your print job even if it is cheap notepad printing.
This is precisely the reason why many put their logos in their notepad printing. Your logo plays a vital role in creating your image as well as makes your target clients remember and recognize your company. Your logo is actually a tool that you can use to build strong relationships with your target market as well as your associates in the industry. It is what keeps you different as it represents the unique qualities you have as an organization.
We cannot deny then the importance of your logo to your notepad printing even if it is cheap notepad printing. But have you ever wondered how the logo came to be? Actually, the logo started more as an afterthought rather than a well crafted design to introduce one's identity. Before the Industrial Revolution, consumers purchased directly from the craftsmen and producers. The only way the producers and sellers can distinguish one merchant to the next is by way of stamping their signature on the items. It is also their way of shaking the hands as a sign of a done deal.
During the Industrial Revolution in the late 1800s, it was then necessary to create a logo for each manufacturer as products became increasingly similar. Mass packaging was the trend in those days that producers need to distinguish themselves in order to get the attention of their customers. The logo then stood as the distinct factor that a producer had to differentiate himself from the other mass produced products. On the other hand, the trademark law also came about to protect the logos from being copied by other producers.
It was in the 1940s to the recent times that logos have become significant expressions of one's corporate identity. It became the essence of any brand of an organization. Logos became more than keeping a company's identity. Rather, logos became a promotion of a lifestyle for many consumers.
Indeed, the logo has come a long way from just an afterthought of craftsmen to provide ownership of their products. Today, a logo has branded its way to becoming an important expression of a company's brand and identity that no marketing campaign should never be without. When designed well, your logo can represent your company and business, as well as serve as your corporate marketing tool for your products and services.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
