subject: Aarkstore Enterprise Location As A Service (laas) [print this page] Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.
Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?
What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?
METHODOLOGY
This report elucidates these challenges and considerations in two parts:
Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.
Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.
RESULTS
Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.
Companies Considered:
AT&T
Loc-Aid
LocationLabs
Mixer Labs
NAVTEQ
Orange
Placecast Shop Alerts
Qualcomm
Rogers
SimpleGeo
Sprint
T-Mobile
Telecom Italia
Telenor
Telus
Twitter
Verizon
Vodafone
Audience:
Wireless service providers: Mobile network operators - wireless carriers
Wireless vendors: Application developers, infrastructure suppliers, middleware providers, etc.
Location-based Service (LBS) application ecosystem: Anyone interested in location aggregation
Investors, analysts, and consultants: Any interested in learning more about the LBS application space
Table of Contents :
Location Terminology 3
Location as a Service: RESTful in a Cloud 4
Cloud Based Computing and Services 5
REpresentational State Transfer and REST API 6
OneAPI RESTful Location Use Case 7
Verizon Wireless Open API Strategy 8
LocationLabs Location as a Service Strategy 9, 10
Location as a Service Investment Considerations 11
