subject: How to Use Social Marketing to Increase Your Page Ranking [print this page] How to Use Social Marketing to Increase Your Page Ranking
All Internet Marketers know the value of having their websites indexed by the search engines and being given a high page ranking. The higher your page ranking, the better your chances are of having quality traffic directed to your website. This means that you'll get more visitors and more sales. Bottom line? Anything that brings you this kind of potential customer/traffic is a good thing. Social marketing is the wave of the future in bringing a flood of traffic to your website. Ride the wave!
Social marketing sites include places like Facebook, Myspace and Youtube. These are websites where people go to connect with friends, share silly videos, meet new people and establish relationships-but did you know they also go there for business? It's true. When you think of the typical Myspace user you might picture a teenager with a nose ring and pink hair-and while that might apply to some of their users, it doesn't apply to the other half. Over half of the users there on Myspace are over 35 years of age. These are well established adults who are using these social marketing sites to look for products, services and even business advice, as well as connecting with friends.
The value of posting to these sites and leaving your links is that these are sites with incredibly high page rankings-meaning they get a substantial amount of traffic each day-traffic that will pick up on your links and click on them. You have the opportunity to use these sites to build relationships with potential customers who are searching for the goods and services you can provide for them. You'll also have the chance to build relationships with these potential customers. Once you've established a relationship with them, you'll need to build your reputation as the expert in your field and build their trust in you. People purchase goods and services from businesses they trust. You can be that person.
Not only are social media sites a great way to position yourself as the go-to person for your products, but you can advertise on these sites relatively cheaply. Facebook provides targeted advertising starting as low as $0.02 per click.
Youtube gets an incredible volume of visitors daily, more so than most other websites. Why? Because it's fun as well as educational for those who are searching for online vides. Create a user account on Youtube and start posting videos, both fun as well as other's that might speak to what your online business is all about. Look at other user's videos and leave comments. Each time you do that, you leave a trail back to your website where you sell your products and/or services. With the number of visitors to Youtube you can rest assured that your site will receive traffic as a result of your comments.
So jump on this wave of social marketing to increase the traffic your website receives and your business will thrive.
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