subject: Competing For A Share Of Sustainability Expenditure In The Airports Industry 2010-2012 --- Aarkstore [print this page] Summary Summary
Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability is a new report by ICD research that analyzes how airports industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers.
Scope
The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
Opinions and forward looking statements on sustainability management of over 290 industry executives are captured in our in-depth survey, of which 47% represent Directors, C-levels & Departmental Heads
Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
Identify the specific green marketing channels your competitors are using to win business
Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs
Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
Understand post recession modifications to sustainability initiatives to formulate company policies
Key Highlights
Cost savings, managing corporate reputation and compliance with legislation are major drivers influencing sustainability efforts in the airports industry.
Post recession some 50% of industry players are looking to increase their sustainability budget over the next 12 months, with only 4% looking to decrease it.
Some 36% of companies in airports industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Sustainability In The Airports Industry
Heading: What sustainability means to the airports industry
Heading: Leaders of sustainability in the airports industry
Heading: Implementation of sustainability practices in the airports industry
Heading: The drivers of sustainability in the airports industry
List of Tables
Table 1: Count of global airports industry survey respondents by company type (number of respondents), 2010 industry survey
Table 2: Buyer respondents by job role (% of buyer respondents), global airports industry, 2010
Table 3: Buyer respondents by organizations global company turnover (% of buyer respondents), global airports industry, 2010
Table 4: Buyer respondents by organizations total employee size (% of buyer respondents), global airports industry, 2010
Table 5: Buyer respondents by region (% of buyer respondents), global airports industry, 2010
List of Figures
Figure 1: Airport operator: perceptions of sustainability in the global airports industry (% of airport operator respondents), 2010-2011
Figure 2: Perceptions of sustainability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
Figure 3: Design and engineering company: perceptions of sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
Figure 4: Airports industry supplier: perceptions of sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global airports industry: design and engineering company vs. airports industry supplier (% of all supplier respondents), 2010-2011
