subject: SME Online Marketing Tips - 3 Online Marketing Don'ts For SMEs [print this page] SME Online Marketing Tips - 3 Online Marketing Don'ts For SMEs
The writing is on the wall - small and medium enterprises are shifting more and more of their advertising spend online, thanks to the internet's massive reach and easy to track results. Even though we are still in the early days of online advertising, there are still still some pretty clear dont's, which you run the risk of wasting your ad budget on (or missing some big opportunities) if you don't take them into account - ignore at your peril!
Don't No.1 - Have no Tracking System/Analytics on Your Website
So you've got a website and you're spending money on promoting it - you're using channels like Search Engine Optimization (SEO) Pay Per Click (PPC) and social media sites like Twitter and Facebook - results are good, and they are getting better as you reinvest your profits into these channels. Only problem is, you have no idea what channels are generating the most revenue, or which channels are absolute duds. This is still common, even though Google released their powerful and free Google Analytics solution, which would easily settle which marketing channels are working for you - and which are not.
Don't No.2 - Think You're Gunna Get Industry Topping SEO Results For $200 a Month
SEO is not - contrary to what you may think - a magic bullet that will help you rank 1st for "cars" if you're a local used car dealer - at least not for $200 a month. SEO is a marketing channel like any other, in that most of the time you get what you pay for. Wanna rank for "furniture"? Be prepared to spend big - or at least bigger than $1000 a year. The salesperson probably knows less about SEO than your computer illiterate grandma, so please don't listen to his "rank 1st for your best keyword in a month, just sign here" spiel. Think of SEO in the same way you think of the Yellow Pages - the bigger the budget, the better the response.
Don't No.3 - Have a Facebook and Twitter Profile For the Heck of It
Honestly, a lot of small businesses probably don't warrant a social media presence - do you really care about what your local plumber has to say on his twitter account? Do you really visit your hardware shop's Facebook business page? If you are going to do Social Media and do it properly, you have to say and do things that people actually care about - like put on some crazy deal, or link to a useful piece of content on your blog. In other words, you really have to realign some of your businesses practice
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
