subject: Chinese Commercial Transfiguration Is The First Expansion Of The Brand Pharmaceutical Matrix - Brand [print this page] Sichuan silence for a long time Medicine Business alliance, has re-active action frequently. Sichuan Province, the largest pharmaceutical business alliance?? "Blue Ocean Medical Logistics collaboration in Sichuan Union", the official expansion of the grounds of pharmaceutical manufacturers, a distributor, two distributors, retail chains constitute three of the four one "Blue Ocean Medical Supply Chain Alliance "(hereinafter referred to as Blue Ocean Alliance).
This is also the Union since its establishment in 2006 the second debut.
As the business environment in Sichuan specialty pharmaceutical, Blue Ocean Alliance's new initiative attracted a huge response upstream of brand pharmaceutical companies. CEOs of many well-known brand pharmaceutical companies have flown to Chengdu to attend its inaugural meeting, many of whom are sunflower, eastern Afghanistan, Gui Long, the river, to Austria and other leading pharmaceutical companies on behalf of OTC markets. Brand pharmaceutical companies are looking to channel their faith in the Union, the price system, vertical integration and commitment on the maintenance, which is the brand pharmaceutical companies have operations in Sichuan most headaches. Pharmaceutical
Dian Hong Marketing Li, general manager from the selection analysis, the current order of the Sichuan Chinese business is gradually standardized, and major business alliances have sought to standardize the market value of the regression, so only the Blue Ocean Alliance Cooperation Intrinsic motivation, which is the whole of Sichuan, Southwest China and even the National Medical circulation also have far-reaching effects.
To new supply chain model More interesting scene is the original and the Cologne area of Medical and trade distribution in a fight ruthlessly for another local medical logistics giant?? Chengdu Chinese Medicine Management Limited and Chairman Peng Qiyuan West also appeared in the inaugural meeting, the presence of brand drug companies have to Cologne, general manager of Medical and trade and Pengqi Yuan Shu Ya handshake with warm applause.
This means that a level prior to the Cologne dealer and Sendai Bai Yujia two distributors all over the county's "Blue Ocean Medical Logistics collaboration in Sichuan Union" system upgrades. Ya-Shu said, advocates invited Sichuan currently the most commercially valuable a business to join, more conducive to maintaining the Sichuan market system and making them more standardized, branded pharmaceutical companies can be unity and cooperation in the upstream and the brand, the variety and downstream integration and client resources breakdown of resources between efforts to build a differentiated business situation and its full complement of exchange, to reach to avoid homogeneous competition, create, share value and purpose.
A local analysts point out that this can be achieved several major logistics giant pharmaceutical logistics market in cooperation with the local reality of background. Several behind the giant industrial enterprises have the support of another price war in this case no sense, therefore, to establish convergence of the interests of the alliance also a matter of course.
It is reported that, in order to ensure the Union's real, healthy operation of the Associate Member of the Alliance before the discussions have been several times and developed a set of rules, and reached 12 commercial chain enterprises and brand pharmaceutical companies to pay to the Alliance margin of the core consensus. Day, a heavyweight in the two distributors have 500,000 yuan deposit accounts and trade fight Ru Kelun Medicine.
The Union a commercial company boss said that such cooperation should be a win-win model, once established stable business order and rules, each member of the unit to upgrade at least 3 points higher than the original margin.
