subject: Practical Lead Generation Tip - Use Social Media As a Lead Generation Strategy [print this page] Practical Lead Generation Tip - Use Social Media As a Lead Generation Strategy
Here's an interesting lead generation question that was asked by a new member of my team
"Why should I use social media as a lead generation strategy...isn't social media just for young people?"
He asked this question because to him Social Media/Social Marketing is about teenagers and young adults connecting with their friends.
Sure these places were created as online communities where people could build relationships with people around the globe. What also occurred is it also morphed into a place for businesses to connect with their followers and customers.
Facebook currently sits in the number two position of all websites world wide! Here's another way to look at it...if the Facebook community was a country...it would be the fourth largest country in the world.
And that's just Facebook, lets not forget about MySpace and the rest of the social media communities.
Your goal is build a strong visible online presence.
People need to find you online, this is critical to establishing your presence. There are millions of sites on the internet trying to get the attention of people, especially within a given niche. When people find you on line and are interested in your information you are so far ahead of anyone else.
People can now view what you are offering which is relevant, rich information. Your goal at this point is to provide your prospect with this information so they come to realize you know what you are talking about. You position yourself as an expert, someone who knows what they are talking about. The beauty of this you begin t build a know, like and trust relationship with your prospect.
Traffic - People are now following you, they like what they get from you and look forward to getting more. You're like the traffic cop who directs traffic at the intersection. You can direct your traffic to different destinations, such as getting more information from you.
The Profit Strategy- Follow the path, people have found you. They are now viewing all the quality information you are providing. As you direct them to more quality info that helps them solve their problems, your relationship with them strengthens.
So now if you direct them to a resource they pay for, which can further help them solve their problems, they are more likely to join your main business opportunity or purchase and use the products you recommend.
The more someone sees you online, in different places no less, in their eyes you become an expert. They feel a connection to you because they have spent time with you. Give and provide quality, relevant value to your prospect, let them get to know and trust you. They will not think twice about joining you or spending money on what you are offering.
If you really liked this lead generation strategy,
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