subject: Marketing to Women Through Social Networks - How to Do So Effectively [print this page] Marketing to Women Through Social Networks - How to Do So Effectively
When learning how to perfect your marketing to women through social networks you need to consider the two main variables; the women and the social networks. The women you cannot predict however you may be able to have some success reading the social trends. Some tactics will be more effective than others but how do you know which ones?
Studies show that roughly 42 million women in the U.S.A. which is about 53% of the 79 million adult women in the United States who use the internet, partake in social media activities at least weekly. And the United States is not the only country using these sites so do your research on international use before you apply your marketing to our neighboring countries or overseas.
Most people think social networks are only sites such as MySpace or Facebook. While those are the most popular, forums, blogs and status update sites are also social networks. Depending on what your goal is, you may want to target your marketing towards different types.
MySpace, Facebook, LinkedIn, Classmates, etc.
All of these sites can be great if you are looking for sheer volume. Facebook being the most popular with 93+million visitors monthly and MySpace with 61+million. Though unless your product/service offered is along the lines of entertainment, dating advice or beauty, you may want to focus elsewhere as these are where women go for answers primarily to those topics. Though marketing is a numbers game, your return will be more successful if you brush up on targeting your niche market. Focus on quality not quantity.
Twitter, Plurk, Koornk, and other status updating sites
This would be where you want to focus the least of your marketing efforts in my opinion. Though these sites do allow you to post constant updates giving you the chance to post links and information, they are not as highly trafficked as the previous sites mentioned nor are they targeted towards any niche markets. This does not mean I think you should not use these sites, but when you use them, do so correctly. Post links to your articles, videos, blogs and forum posts. Use these sites simply as a way to route traffic from the less popular sites to the more targeted networks.
Blogs and Forums
When marketing to women through social networks, these are the most popular places to target if you want results. Women are going to blogs and forums for answers and information on the products/services they want to buy. Make sure to post frequently with quality information, and make everything as appealing as possible. Personalized videos and blogs will be extremely effective as it will allow your prospective customers to feel the emotional connection. This holds true to all demographics, not just to women. People want to deal with people, not with emails and websites.
As with all marketing, you need to make sure your tactics are constantly being tested and compared. When you are marketing to women through social networks you need to realize that these sites are all changing constantly based on current trends. This means that your marketing must be fresh and up with the times.
Make sure that you are not only consulting one or a few women for opinions on your marketing. You must analyze the current markets and trends if you want to effectively target your niche crowd. Don't make the mistake of assuming that because your wife or a few ladies around the office like your marketing campaign that it will be a success. Women do not all think alike and believing they do is an ignorant and potentially damaging stand to take.
Social trends are based on emotional decisions and are not always logical, so try to appeal to the lust after whatever product/service it is that you have to offer. Rather than using the typical A+B=C logic, try a more loose approach that appeals to emotion. Instead of making women feel like they could probably use your product make them feel li
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