subject: Qin Yufeng: Return In Launching Projects Donkey - Donkey - The Pharmaceutical Industries [print this page] Shandong Dong-E-Jiao Co., LtdShandong Dong-E-Jiao Co., Ltd. is the largest e-gum manufacturer, located in known as "donkey-hide gelatin town" reputation Ejiao birthplace?? County, Shandong Province, eastern Afghanistan, formerly known as Shandong East E-Jiao plant, plant in 1952, 1993, by the SOEs to joint-stock enterprises. 1996, a public company, the same year on July 29 "East E-Jiao" A shares listed in Shenzhen for 7 short-listed 50 Chinese listed companies.
Present, East E-Jiao Ejiao products produced mainly proprietary Chinese medicines, health products, bio-medicine,
Pharmaceutical Excipients Six industrial categories such as hundreds of kinds of products.
Ejiao output, exports accounted for 75% of the country and 90%, and exported to Southeast Asian countries and European markets.
East E-Jiao Co., Ltd. General Manager Qin Yufeng
On what basis Qin Yufeng A figure known outside as the Young Marshal, why return to launch projects worth gelatin? How can he wake up the collective national memory? He wants to lead the East E-Jiao Where?
Early in the year's end, the East E-Jiao Co., Ltd. General Manager Qin Yufeng harvest two generous gifts. Inheritance of a donkey in Shandong Province, a certificate, one for institutional investors in particular the recognition of securities firms, in their latest research report that Qin Yufeng has the potential to East E-Jiao transformed into the
Medicine Tonic health field "medicine in the Maotai."
One is official recognition, a recognition of investors, we need to ask is on what basis were these two agree Qin Yufeng?
Found on the heritage of people, superficially, the answer is clear: the East E-Jiao is the largest e-gum company, is the individual champion in the field, but myself can do?
Simple answer but this seems only a matter of fact has some convincing, but not entirely convincing. Inheritance of people because when we say that when, in fact we say is what you inherited? What you carry forward?
If the true historical value of donkey-hide gelatin did not really hold and flourish, then we say, but he is a "successor", but can not say "carry people." "Successor" by ancestors Jide, "contractor" and to rely on their own flourish, the two together, people can call heritage.
We return to where to go: Comb Ejiao historical works
Entered the East China Resources E-Jiao, after the completion of the East E-Jiao management changes, Qin Yufeng biggest problem is how to achieve sustained growth of the East E-Jiao motivation and ability.
Yes, the past decade, the East E-Jiao certainly maintained a good market position, but points to the blood-based strategic position demands and product positioning, and consumer groups, the relative aging is a serious problem.
More unfortunately, the main raw material Ejiao?? Donkey Skin increasingly tightening of supply, prices rise. In response to the upstream raw material prices, the prices of the East E-Jiao's performance soared.
The East E-Jiao prices rising, then people have different internal and external voices. Institutional investors in view, an absolute control in the market and brand influence the company, is the ability to use pricing power, as the rising price of Moutai as understandable; in the staff view, of them Most of the East E-Jiao also raise the price of a simple look into a higher price.
But Qin Yufeng do not think so, his view is that the East E-Jiao rising prices is the return value of gelatin is an important part of the project. Or, e-gum to return to the status of its true value, the value of status should be matched with its price system, and only so can better understand the higher price, the market is not a simple act, but a strategy reflects a complete end.
Then, Qin Yufeng said exactly what the value of return to the connotation and extension?
Understanding of the most popular is the traditional Chinese tonic regimen with some understanding of people who know "
Traditional Chinese medicine Three Po, ginseng, deer horn and donkey-hide gelatin. "In other words, the traditional ginseng, deer horn and donkey-hide gelatin listed as nourishing in the field of top products.
Qin Yufeng, asked that we get with ginseng, deer horn and the corresponding price system yet?
Answer is no. Second, as the folk wisdom of caution, and ginseng, deer horn and of course a good thing, but patience Unyielding, not long to eat. The gelatin is "Shen Nong Ben Cao Jing" in the top grade, fill and not partial, ancient medicine have proposed "Jiufu." Such as Li Shi Zhen in the "Compendium of Materia Medica" Ejiao entries in the last sentence is, "Jiufu Qingshenjianfei Qi."
Many years, and on the effectiveness of donkey-hide gelatin, almost all without any explanation, agreed that it is the blood, but women taking. Li's "light-weight Jiufu Qi," the evaluation, so that was one of the wide world of donkey-hide gelatin, while the historical record is changed on the ground Ejiao well understood.
For example, why since the Tang Dynasty to the Qing dynasty, dynasties have to gelatin as a tribute? Why do these historical figures such as Zhu Xi to donkey things as filial piety, the Diocese wanted to take Ejiao longevity?
Therefore, the return value of the answer first, donkey-hide gelatin in history blood has never been simple things is not the only woman to take, but the ancient elite group of fine tonic.
Answer to the second return value is the e-gum in the history of women as a beauty tonic by many of the goods, such as Yang Yuhuan, "Quan Tang Shi Palace of the word addendum? Shaw line of bath" wrote: "Lead China washed away by bigger and bigger and rain fell hard to stop beads lotus leaf, dark clothing Ejiao refused Road, said that King and Yung was born. "
Return value of the answer to 3 is the donkey's blood function. This is well known that the initial assessment from Li Shi Zhen is the donkey-hide gelatin as "the blood of the holy medicine." Note, Li's assessment is holy medicine, is the highest of all blood products, chemicals.
In access to these answers, Qin Yufeng ask you, what we have inherited the value of donkey-hide gelatin? Ashamed, before that only the blood function. Then we return to what return value go? The answer has been self-evident, to return to the tonic as the main body to the blood and beauty for the wings up.
Natural, Qin Yufeng Ejiao heritage identity of the identified, bringing the natural, no doubt.
How to complete regression: one donkey in the chain
Chemical industry Cheng Value to be returned in the know where to go, the remaining question is how to return the.
