subject: Former Chairman Mao Tai Fang Li Xiang: The importance of innovation second start - side too, Mao Li Xiang, kitchen utensils - HC Network Appliance [print this page] Former Chairman Mao Tai Fang Li Xiang: The importance of innovation second start - side too, Mao Li Xiang, kitchen utensils - HC Network Appliance
Mao Li Xiang Ningbo
Side too
Kitchenware
Ltd. Former Chairman
Side too kitchenware from a small business started to today's scale, during the test through an outsider can not imagine. Company start-up time, the absence of strong
Competition
Rivals, we once leading position in the world; but did not last long, with the industry's manufacturers have mushroomed in the market once into
Price war
The vicious competition. Side too are beginning to be optimistic, in this case, only a secondary business is the only way out.
Proved choose the second business that I have made the most sensible decision. Here I will share with you when the party too five second pioneering innovation, which is too square for a few days, hope for those who intend to start the second pioneering and ongoing businesses of secondary help.
Introduce new product innovation
China range hood
Brand
Many, how to break the siege, fame is our utmost concern. Through market research we found that side of the hood so you can start to tackle problems common problems, identify solutions, and as their selling points, strengthen competitive differentiation and advantage.
So, we have the joint Department of Industrial Design, Zhejiang University jointly developed and achieved very good results. In addition, the side too has developed a set of artificial intelligence with automatic alarm control equipment, quickly won market recognition.
In short, business competition, product innovation is the magic weapon that allows enterprises to continue to develop initiatives to meet consumer needs.
Market innovation to promote change
Marketing
The late 80s of last century, companies mainly rely on marketing to promote products
Sell
, Although it is selling in the field once the mainstream form, but we found that this model no longer fit in the development side too, so we take the lead in the transition to marketing.
Market changing innovation, the key to see whether a company has good coping mechanisms to face market challenges. In actual operation, I summarized the eight elements of marketing, require employees to always remember:
Team
, Requires that each person is being descendents of the Monkey King; channels, to expand the market would have a good channel;
Promotions
It would be more conducive to sales tasks; services to facilitate sales of catalyst; network, building a strong marketing network is fundamental; end, reflect corporate image, brand prestige show; price, the sales profit is the vane; inventory is The best barometer of capital flows.
Brand innovation to do the kitchen
Expert
Original name for the party to take the time too, I was once very troubled, because companies want to one shot, people look over the name must not forget.
Ultimately chose side too, because there are well-known Hong Kong ATV's cooking show host, known as "side too," she established food
Magazine
"Eastern World", sold all over Southeast Asia, deeply favored by housewives. New products as the name of the kitchen, could easily be clean,
Health
Of
Association
. Also commented that the outside world, creating a Chinese name
Advertisement
Sector, two No. 1: the names of celebrities consistent with the product name; celebrity's career with the product's features unified.
Later, we also invited the parties so I was the company's image
Spokesperson
, Play shot from the Huang Gexuan
Commercials
"Let the family feel better", further strengthened the kitchen and the "home" of the internal relations, draw attention to the quality of life in the kitchen. Brand this ubiquitous side too, he gradually won the "Kitchen experts" in the world.
Addition to publicity, brand positioning is also important: First of all parties were very professional orientation, emphasizing the professional kitchen products; second, main attack in the high-end market, which is a big cake; Finally, for fine localization of , so that consumers do feel the product is the best side too. Accurate positioning of the brand, is the fundamental guarantee for the future development of enterprises, party too much brand innovation is the source of their second venture.
Dare to pay the emotional price of mechanism innovation
Private enterprises
The biggest problem is that family
Business management
Mechanism is not perfect, family
Operate
Deep-rooted concept. Out of funds, equipment, sales and other issues to consider, in the early days of private enterprises to rely on the family system. However, there are many family-management issues: management of dislocation, family conflicts and management of conflicts confused; exclusion
Talent
So
Manager
And talents can not reside in the enterprise.
Therefore,
Family Business
Must be reformed, weakened family system, dilute the ownership. To achieve these very high price to pay, including the economic costs, psychological costs, the price is more important is the feeling. However, if properly diluted Family
Color
Will certainly be more conducive to the development of enterprises.
Subtle cultural innovation
Family business also needs
Corporate Culture
And the need to form long-term accumulation. Culture is not static, it requires constant innovation. Cultural innovation is the transformation of traditional to modern, in the enterprise plays a subtle role.
Innovation of modern corporate culture include: human culture, philosophy and cultural, spiritual and cultural. On the side too, the people of this culture is that side too to help employees enhance value, but also increases side so their value; concept of culture refers to the side so the development concept: a unique, high-end, leading the three-one; spiritual and cultural, are square too core culture.
It is noteworthy that the second business process, enterprises can never lose the original entrepreneurial culture.
