subject: 3 Tips For Choosing Shelves For Retail Merchandising Purposes [print this page] 3 Tips For Choosing Shelves For Retail Merchandising Purposes
To select shelves for retail merchandising purposes, retailers should consider their product and space requirements, their options for creating displays, and the appearance of the shelving in the selling space and with existing fixtures.
To choose the best retail shelves for you, evaluate shelving needs for your specific products, including visibility, durability, and space. These needs help determine which type of shelving you require, including the material, size, and shape. Large, heavy items can require sturdy, spacious shelves constructed of metal or wood, and delicate items might best be featured on glass shelves that are placed in display cases or up high on your walls. In addition to considering the bulk and weight of items, take into account the amount of product you need to be able to feature on your selling floor at a given time. Items that sell through quickly may benefit from larger shelves that allow you to keep enough product on the floor at all times, and one of a kind or valuable items that sell through more slowly could be featured on smaller shelving in low amounts to show off their unique nature.
Retail merchandising decisions, such as the amount of stock to place on shelving, also affect your display options. When choosing shelves for merchandising purposes, keep in mind that your selections influence how you can create displays and be sure to select shelving that supports the combination and presentation of products you desire. Consider whether you will have the proper shelf space for any signage, merchandise stands, or decorative items desired.
After considering the details in relation to the space and display needs of your specific products, remember to step back and consider the big picture. Shelving units should match or complement each other and coordinate with other display items and store fixtures.
Organize your shelves in ways that sell product by using these three tips for choosing shelves for your retail merchandising needs, choose the appropriate shelves for your product and space, the right shelves to create compelling displays, and create a compelling overall look by matching shelving to display items and store fixtures.
