subject: Golden Week gimmicks foot appliance sales practices have unique skills - appliance promotions, price cuts - HC network appliance industry-hc360 [print this page] Golden Week gimmicks foot appliance sales practices have unique skills - appliance promotions, price cuts - HC network appliance industry-hc360
Golden Week sales practices
gimmicks feet Stuck to the "price" main line
"99 6 liters water heater element? Are so cheap?" A Ting before the special was hesitant, finally in the "Eleventh" Golden Week "resolutely" hit "at 99 dollars" and "cheese" last hand . The same choice as Ating Golden Week number of consumers who buy home appliances the public, so the appliance industry as the Golden Week as a "gold" sales period, sales of "seven days of the top six," saying though exaggerated, but indicates the importance attached to business on the holiday, different forms of promotion innovation, much of your Changba me play the situation, remain the same, always focus on the price of fuss.
Marketing tactics confused
"Straight drop, sale, discount, dollar purchase, gifts and even shopping gifts, gifts of cash coupons, are mainly for the price, affordable hard, just packaged in different forms." Sky-blue appliance manager Fangli Xing said. It is understood that during the National Day, is still dominated by traditional marketing means, such as Suning, Gome and other large chain overwhelming discount, sale; sky blue appliances, department stores and shopping centers along the International Union to send cash coupon-based appliance; Hing Wah appliances, DCH Electric is a lot of gifts, indeed each have their own wonderful.
"Before buying appliances have been implemented a policy to send gifts, during the National Day upgrade, as long as the consumers door, the former 200 customers can get complimentary drinks, then look at beverage stocks, up to send up all the drink." Foshan, a country the U.S. the person in charge. From a practical point of view, complimentary gift though is to attract a large popular recipe, also offers consumers the most accessible way, but in the final analysis for the discount, sale promotions and services such as venue. "Customers like to have gifts sent, the door will Shunbian Mai point products, which are very common things." The responsible person said. While Suning National has launched a 0.1 yuan sales activities, promotion of time until the early morning, is considered another appliance stores "initiative."
Direct and transparent price-cutting more popular
Dazzling marketing practices for the reporter interviewed some of the people. About 1 / 3 of respondents said that "discount, price reduction" activities to attract his attention the most; about 1 / 4 of respondents considered that the "sale" the most attractive; about 1 / 4 of said compared with cash coupons acceptable; other people choose gifts or other forms of new promotions. Thus, some appliance stores around the National play the "transparent" price of the most popular gathering. "Transparency is visually so that consumers know how much lower share price, get the real benefits of the commodity." Gome, Suning and other large chain official said.
For gifts, many people believe that the value of gifts is not high, quality is not good, not as cut prices more practical. Some choose to store donated cash coupons to spend their money, most loyal audiences and their store brand, quality and confidence enough, willing to use coupons for many consumers. "Of course, cash vouchers should be unconditional consumption in shopping stores." Some people said.
Participation in promotions of rational behavior
In the streets are discounted goods environment, such as sky blue is chosen to send home appliances department store coupons "alternative" methods. The store official said, because there are stringent approach commodity price stabilization system, and can not easily cut prices to maintain stable price system manufacturer brand, chose the "cash voucher" mode, can be used appliance stores in the same cash consumption, not In addition to install the threshold. "Relative price reduction with cash coupons, sale and other activities, intuitive relatively weak, but can 'Fan Quan', the consumer is still relatively affordable. But some poor business strength, often increase the threshold, such as' return Voucher 'only after a certain amount of consumption in order to use this adds to the burden of consumers. "Insiders believe that" big is not necessarily the cheapest discount, new appliances tend to have larger profit margins, even if the price decline might not cheap. "industry proposal," price "than three, in the reputable places to buy large, is the greatest number of promotions in front of" a number "of rational shopping behavior.
