subject: Running For Office on the Internet [print this page] Running For Office on the Internet Running For Office on the Internet
If you or someone you know is considering running for political office and are considering how you can manage your campaign over the internet, there are a few things that you can consider.
If you have a lot of time before the election, you could start a Google AdWords campaign. What you want to do is drive people to your opt-in page, get their information and then start to build relationships with them. You can start by sending those articles, press releases, newsletters, etc. in an attempt to provide good quality helpful information to your community, regarding your community.
In addition to the opt-in page, I would also really suggest using Twitter. With Twitter, you can identify people in your local geographical area and then you can start following them and get them to follow you. It is a way to start opening the lines of communications and start building relationships with them quicker than any other way. Remember, especially if you're running for political office, you've got to be in constant communication with the people. You want to listen to what they're doing, give them feedback, talk to them and stuff like that. I mean, it's just like going around and shaking hands and kissing babies. That's what you would use Twitter for.
It is also important to have a link on your Twitter page, maybe in your bio section, that will enable people to go back to your opt-in page so you can actually send them email.
If you really want to start building that list, you can target specific cities and areas with pay-per-click on Facebook. Use a Facebook campaign where people can input their zip codes and then have them directed to a specific opt-in page for that region. This is a great way to easily segregate your lists by region, it not only saves you time, it's instantaneous! Isn't technology a wonderful tool!
In my honest opinion, I think Obama did a really good job using social media during his campaign, and I will tell you, I think when it comes to running for political office; social media is a great way to interact with the public. Of course, you are still going to have to get out there in the community and talk to people. But I believe the greatest impact you can create online is going to be communicating by using social media tools like Facebook and especially Twitter.
Use what's available to you. Take action and listen to your followers and those individuals you're trying to impact. It's amazing what things you'll be able to achieve.
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