subject: OKI to allow LED signs into office printing - printers, office equipment - office supplies industry [print this page] OKI to allow LED signs into office printing - printers, office equipment - office supplies industry
In 1985 entered the Chinese market, OKI has been hard on this land for over two decades, in a very long time, OKI Dot Matrix Printer With the outstanding quality of the market in China occupy the first position. Over the years, China IT Industry surging, the situation changes, the printer product innovation innovation constantly, HP, Epson, Canon, etc., under strong competitive pressure from rivals, OKI company bold innovation, first picking up, "leading print technology" banner, with his own power in China's main push the level of a next-generation printing technology LED imaging printing technology.
Lin Zhengmin frank: "In the past, a lot of people on the OKI page printer uses LED technology assessment is contrary to the mainstream market, risk-taking behavior; and today, more and more people think that this vision OKI."
Observers believe that, OKI7 LED for standard conference and the end of September Fukuhara endorsement event is a combination of boxing, if the back end of last year, the channel change, this series of events all manifestations of the OKI in the old days in many ways a huge difference.
In these incidents, there is a key word is LED technology. As we all know, OKI is the world's first to introduce an imaging technology LED printer manufacturer, formed in this area a number of patents and the de facto standard, and the resulting LED print camp. The reality is, to Hewlett-Packard, Epson, Canon laser printer, led by camp occupies the absolute market advantage. So, OKI why willing to take a sparsely populated road?
This, OKI Linzheng Min, general manager explained: "LED is more advanced technology, and with global energy conservation, Environmental protection Consistent trend. OKI is a typical technology-based companies, its use of advanced technology and product application ideas another way, than follow the market Marketing Known for its Big Mac, much greater chance of winning. "Lin Zhengmin said, OKI's Channel at Sell The process has been found that customers did not care about technical parameters, as long as customers understand the LED printing technology and OKI printers why more conducive to office more environmentally friendly health, it is easy to be accepted. This shows that customers and OKI are undergoing profound changes.
Learned, OKI chose Fukuhara endorsement printer, except for Ai Fukuhara in the Sino-Japanese friendly ties of symbolic value, a very important reason is Fukuhara healthy, vibrant, full of affinity image. In addition, Fukuhara skilled table tennis, I am the environmentalists. All this with the OKI brand new image and anastomosis.
Fact, OKI is ambitious, raise a big way, "LED leading print technology" ample proof of this concept, OKI is not utopian, a key technology and the introduction of new products, LED logo release, Fukuhara, including endorsements all events, are intended to show that OKI is working to make LED a symbol of office printing, and thus a de facto standard of the health office.
