subject: Doing Business The Religious Way [print this page] If you are a small emerging business, then I will let you in on a secret which few of your competitors know about. If you put an advertisement in a Christian News paper or magazine you will receive a guaranteed number of responses that is far greater than any other publication. The secret? Christian publications have a higher readership within the Christian community than any other single publication.
Now that you know the secret, you are sure to consider including advertising in Christian publications a part of your marketing efforts!
Why the increased responses? The reason is quite simple. A sizeable chunk of the readership prefer, to do business with people advertising in Christian publications, because of faith. This is not an empty claim, it is backed by the countless number of satisfied businessmen who have advertised in such papers.
To understand this phenomenon one has to delve into the psychology of it. Christian news not only reports information but also contain small excerpts from scriptures to enable its readers onto the right path on ones journey of life. Thus, readers tend to make a unique bond with the publications which is not possible with other forms of media. So when the readers see a business ad on their trusted paper, it comes as a second nature to trust its authenticity. The readers not only read the publication not once, but twice and also get it read by others, so your ads get more exposure than ever before.
If yours is a small business looking for affordable yet effective means of advertisements then Christian news paper should be your top priority. Not only will it generate good business, it will also generate good will in the community. Compared to mainstream publications, the prices offered for advertisements is extremely cheap. Go and check for yourself. They may have small circulation but they are published both locally and nationally, so the coverage is cheap and far reaching.
The readers can also rest assured that their trusted publication will not put forth wrong or dubious advertisements which may shake their faith in any way. So it is a beneficial relation to both. You can continue perusing them and let all members of your family doing the same.
So stop thinking and if you are still considering your options, why not go ahead and give it a try?
