subject: Why Do I Twitter? [print this page] Why Do I Twitter? Why Do I Twitter?
Well, there are a number of reasons, but let's take a look at a hard core business marketing reason.
Paraphrasing an oft-used line from the political realm, "It's all about the blog, stupid."
Let me digress... I provide media replication and related multimedia services. I have been to several networking events of late and in discussions with others have asked, "So, have you been delving into Social Media any?" The answer has usually been something like, "Yeah, I have a Facebook and LinkedIn. I do keep up with Facebook,and less so with LinkedIn, etc."
I then ask, "Are you Twittering?" The answer has been pretty much along the lines of, "Whew, I wouldn't be able to keep up with that!"
Hey, there are much better experts on social media than I, and I sometimes wonder myself whether Twittering is akin to New Year's Eve in Times Square with everyone shouting, but no one listening.
But alas, again, from a strict business point of view, I can tell you that Twitter is working for me. And here's how: I blog extensively on my website in an effort to provide "added value" to my network of clients and contacts. The blog subjects range from tape and disc technical explanations to marketing tips, and from IT, multimedia & web topics to writing tips. I also throw in a few "contemplating my navel" posts as well... (just to keep everyone guessing). The point is that the blogs are a major factor in adding search engine relevancy.
Follow me here: When you type in a search on Google, what determines the order with which the search results are listed? It turns out that there are a complex array of factors, and this all falls under the realm of "search engine optimization," but one of the most important factors is how much new content is on a particular site. For example, the Google "spider" (that black magic algorithm that constantly surveys the net -- aka "bot" I guess short for "robot") likes to see new content every few days on a site. So, more new content means a higher relevancy rating for a site.
And what's a good way to add new content? Yeah, you guessed it, blogging.
Another relevancy factor is traffic to the site. (I know, like duh, without traffic you have no business) The "spider" though monitors the traffic.
And another factor is "linkage." The "bot" actually takes notice of how many links from other sites exist to your site.
So, putting all those factors together, you can start seeing my strategy:
1) Write blogs
2) Drive traffic to the blogs, and the site in general, with a monthly e-zine
3) Also drive traffic by including links in e-mails to clients re: certain relevant blogs of interest -- maybe something we just talked about on the phone, etc.
4) Add links to my website from my LinkedIn and Facebook pages. (Yes, these count as links to the "spider."
5) Now enter Twitter
With Twitter, because of its instant message -- like milieu, I can send out to my "followers" a link to each blog as soon as it is posted. You can see how that increases both traffic and linkage.
Furthermore, I also "tweet" a link to each monthly e-zine (I post the e-zine on my website as well as e-mail it out to 1,400+ addresses).
See how this works? It's all about the blog... (not stupid, but rather, "oh ye smart one!")
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