subject: Autoresponder review to help you pick the right autoresponder [print this page] Autoresponder review to help you pick the right autoresponder
You are a newbie internet marketer and you ask yourself why do you need an autoresponder to manage your business? Well a question for you to analyze is this - can you run your business without a phone?; and nowadays your mobile phone? Yes...just like the phone, an autoresponder has now become an indispensable tool to the internet marketer. Unless you are doing something state-of-the-art which we have never heard of, you will find all the top internet marketers make use of an autoresponder to help them keep in touch with their prospects.
If you go through autoresponder reviews, you will find that the authors will for the most part highlight many things in their reviews. However you will have to be selective and astute. Look for and choose the features that are the most suitable for you and your business. Write down these features that must be a part of your must have in your desired autoresponder. In this aspect, I would like to recommend in this autoresponder review the things that you must look at carefully and the indispensable features that you must combine in your must have list.
Most of autoresponder review writers also be predisposed to focus on one service and try to sell you the benefits of that service. However I want to do it differently and highlight to you some of the important features that you must have.
First and foremost that you must look for is the delivery speed. Speed is very decisive because you will desire your email to be sent out to your readers while they are still excited on the subject. You do not want an autoresponder that will only send out the email the next day. This is because your competitor may have already responded and your prospect has already made his purchase based on the facts that he read on the email that was sent by the competitor's autoresponder.
You should look at a service that has a list management for contacts and emails that are not difficult to use and setup. Look also for operational and analytical aspects of the internet marketing in the autoresponder review for things such as subscriber reviews, creation of new messages, design, information on read messages, link clicks and historical open rates are available for you which you can customize to the way you work.
Some of the autoresponders also put together some neat features such as video and voice. These are all nice but do take note that if you are targeting the mass global market, many people assessing the internet may not be up to date with the latest browser technologies that some of these neat features needed. Consequently, your website may take a longer time to load on their older browser. Worse case, it may even hang their system.
In this situation, it may be more tactical to select a technology that the mass may use. On the other hand, if your target is the younger generation and in economically more wealthy regions of the world, then you may literally want to employ the latest technologies - otherwise your business may be taken away by competitors who are catering to their needs for the ever new technologies.
Hence when you go through your technology reviews, you must be selective and make choice the corresponding features based on your needs.
