subject: Social Media Can Raise Business Buzz to the Next Level [print this page] Social Media Can Raise Business Buzz to the Next Level
Creating interest in a company and its products and services used to be a rather cut and dried undertaking. Advertising and word-of-mouth discussions between customers was often enough to boost the chances for success. In today's computer-driven world, however, different approaches are a necessity. When social media outlets are properly harnessed, companies can create their own buzz and help others do it for them.
Social media outlets have become a tremendously powerful and popular way to promote everything from rock bands and book releases to very localised companies. Vehicles like Facebook, MySpace and Twitter have opened the doors on a viable way to advertise without spending any more than a little bit of time. These web sites are designed for self-promotion of people, products, events and services.
The benefits of tapping into this unique way to promote include:
o The reach - Communities like MySpace, YouTube and Facebook have thousands and thousands of users that can be reached when a company actively takes part in the exchange of information. It's even possible to filter through users of these sites to invite "friends" that are likely to be interested in a company's own unique messages.
o The effectiveness - Sites like MySpace have proven themselves time and again as effective for helping promote everything from album sales and book releases to the sale of services and other products. Social media simply provides an effective channel for creating a buzz.
o The cost - Social media outlets are generally free to use. Although it is possible companies might want to hire a virtual assistant to help them keep their information updated and the buzz flowing, actually using services like Facebook doesn't cost a dime.
o The interactive nature - Social media outlets can help companies create genuine rapport with their clients. These sites are usually designed to enable people to post messages on their home pages that can be answered by "friends." The result is a highly interactive relationship between page owners and their viewers. This can work to a company's benefit by helping in the creation of lasting relationships with clients.
Social media can have a big impact on companies that take advantage of technology to spread the word about themselves. These platforms offer a free way to create a buzz that can have a good impact on the bottom line.
Kerry Anne Orr is an author, speaker, virtual assistant and expert in business organisation. She is the founder / owner of Bi
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