subject: The Relationship About Search Engine Marketing and Social Media [print this page] The Relationship About Search Engine Marketing and Social Media
Social networking sites became overnight superstars because of people's want to belong, and even those who actually deem themselves as introverts have set up accounts on these fast-growing social websites, much like the fictitious organization on one of Arthur Conan Doyle's Sherlock Holmes stories the Diogenes Club where the members are people who do not want to associate with other people. That is how well-liked and accepted these social networking sites are.
Lately, social networking sites, because of their undoubted fame and their massive population, have opened new opportunities for people on the online marketing business. These social networking sites offer a more exact way of directing one's marketing efforts to a more specific group of people, which cannot actually be done on the regular search engine process.
With data sharing proclamations happening daily, there is definitely a growing bond between the big social networks and the search engines and the picture being painted is between the major social sites Facebook and Twitter and the biggest search engines Bing, Yahoo, and Google.
To prove this point, two days ago, Yahoo Vice President for Communities Jim Stoneham announced that "they would significantly enhance their relationship with Facebook. People who use Yahoo! and Facebook can now link their accounts to view and share updates with friends across both networks". And that is not all, Yahoo is also planning a similar link between them and Twitter and other major social sites in the coming months to come.
If these integrations take place, the wall between search engines and social networking sites is blurred to almost unseen proportion and online marketing will be facing a totally different kind of ad optimization. It would be thrilling to know how optimization of a website can be done when these two facets of the online industry are merged.
Ranking will now be based on a totally different set of parameters, and a different kind of technical platform will be required to ascertain a particular site's popularity. The way customers would respond may also be impacted by this sudden merging of two colossal online giants since information and important data can now be gathered by accessing any of the two - search engine or social networking sites.
There will be more experiments on how to properly position and create the ads since it will now be transcending two different platforms and the most effective way of advertising on both platforms still remains to be discovered. Right now, social media marketing has a direct effect search engine rankings but the question is how it will affect the same statistics when they are already combined.
A major component of the computation of one's search engine ranking is based on social networking media popularity. Because of this, the combination of the two would be an exciting thing to observe.
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