subject: Ways to Increase Membership Levels For E-Newsletters [print this page] Ways to Increase Membership Levels For E-Newsletters
There are many ways to increase membership levels for e-newsletters, and all of them are simple and easy. Unlike hard copy newsletters, which don't have instant links to the internet, e-newsletters are easily connected to your website as well as to readers' Inboxes. As a result, your e-newsletter can quickly be tweeted, or posted on Facebook, or forwarded by one reader to another to promote subscriptions. And interested readers can easily subscribe at your website or blog.
Way #1: At your place of work, always include a well-designed signup sheet for your e-newsletter. Format a table using something as simple as Microsoft Word, and include a place for telephone numbers as well as name and email address, just in case you can't read what has been written.
Make a note at the top that you do not share customer email addresses with anyone. Also, include a brief statement about what people can expect in your e-newsletter. Be sure to act quickly to get those subscriber names into your contact list so that they will hear from you soon.
Way #2: When people call for information of some kind, offer them a subscription (always free, of course) to your e-newsletter.
Way #3: When you are out and about, whether doing work at a client's house, or giving a talk, always have with you a sign-up book where people can subscribe. This can be as simple as a three-ring spiral notebook.
Way #4: On your e-newsletter itself, include these items: A button people can click to subscribe; a "forward" button so people can share your e-newsletter with friends and colleagues; links to Facebook and Twitter for sharing.
Way #5: Along with your signature that goes with the emails you send every day, include an invitation to subscribe, with a live link to the subscription page. For example, "Subscribe to Fine Wines E-News here." Or, "For monthly tips and advice about lawn care, sign up for our e-newsletter, 'Greening Your Neighborhood.'"
Way #6: At your website, make it easy for people to subscribe by including a subscription link. Also include a link to your newsletter archives, to encourage people to browse among earlier issues and see how valuable your e-newsletter is.
Way #7: Also at your website, you may wish to include a separate landing page that describes why signing up for your e-newsletter is a good idea. List the benefits and some examples of recent content.
Way #8: At your blog, include a link for subscribing to your e-newsletter.
Way #9: When you think a particular issue is especially strong, or valuable to readers, announce it on Twitter and/or Facebook. (Since these venues are definitely not sales tools, it's better not to do this with every issue.)
Way #10: When you meet someone at a business group, or any other place where you might exchange business cards and get to know each other briefly, ask if people would like to subscribe to your e-newsletter-and ask if you can subscribe to theirs. Remember, it's a very simple act to unsubscribe, so don't fear that your Inbox will choke with junk.
Way #11: Remember that e-newsletters are part of what is called "permission-based marketing." You want to collect email addresses from people who may have some interest in what you do or offer. So if someone really does not want to subscribe, don't push them!
Copyright (c) 2010 Jane Sherwin. You may reprint this entire article and you must include the copyright info and the following statement: "Jane Sherwin is a writer who helps hospitals and other healthcare facilities communicate their strengths
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