subject: What Would You Do If Google Shut Down? How Would You Promote Your Business? [print this page] What Would You Do If Google Shut Down? How Would You Promote Your Business?
Every day I see people espouse the benefits of PPC advertising and Search Engine Optimisation. Don't get me wrong. These are both important marketing tactics but they are not the only marketing tactic that you need to be utilizing. You need to ask yourself the following question- what would happen to your business if Google decided to shut down, or if Google decided to delist your business? If you relied purely on PPC or Search Engine Optimisation where would you find yourself? Would you even have a business?
The purpose of this article is to share with you some other opportunities that you may want to utilise to market your business. These marketing strategies are cheap yet effective. You don't have to launch some huge mainstream media advertising campaign- in newspapers, on radio or on television- if you aren't engaged in SEO or PPC. There are other options available like the three I mentioned below.
Social media and social networking- Facebook has over 500 million members worldwide. The popularity of Twitter is growing. If you are in the B2B space you need to be on LinkedIn. The benefit of all of these sites is that you can set up a free profile and reach out to a worldwide audience. You don't need to rely on PPC or SEO (you can pay for ads on Facebook and this is increasingly popular) but you are not just at the beck and call of Google.
Guerilla marketing- Guerilla Marketing is a phrase coined by Jay Conrad Levinson to describe marketing techniques that disrupt the normal. They are usually cheap to set up but have high impact. It could be a Flash Mob in the city, it could be post cards handed out at a train station or it could be something that nobody has even thought about yet- as long as it has high visibility and high impact but little cost.
Combine online and offline marketing- If you only take one thing away from this article, I hope that it is this point. You will not, going in to the future, survive and thrive in business if you do not combine some online and offline marketing. People are integrating offline and online everyday (Facebook is used to maintain established offline relationships) and you should be doing the same. This could be as simple as sending a client or prospect a physical card.
Whatever you do, don't put all of your eggs in the one basket. You need to make sure that you have a variety of marketing channels at your disposal and I have mentioned some cheap yet effective ones above.
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