subject: Crisis Ahead Of Central Air Conditioning At Home And Abroad Who Will Win A Brand Chips - Central Air [print this page] Central air conditioning "Predators" vacate born
Central air conditioning as many companies rush of new economic sectors, but the excess capacity, inventory accumulation problems also exist in the fledgling "sunrise industry." United States, and Gree, Oaks, TCL Samsung and many other brands moving into the central air-conditioning industry, a sense for the rapid development of the industry, but to enter the field of central air conditioning business in different ways, making central air-conditioning industry, beginning problematic. Although the results
competition to make the product market space for further expansion, but the industry has a special decision of the brand, technology and service wins. Experts calmly analyze the trend of the future central air conditioning, concluded: brand focus is the inevitable trend of the central air-conditioning industry.
According to one industry sources said that the domestic central air-conditioning companies have too many "three rent factory", that is, factory rent, rental equipment, rental companies license their main brand for a number of small customized products. Therefore, an experienced side in the choice of central air conditioning works when it is quite sensible manner, and strong corporate brand strength, brand become the industry concentration of the first "trump card." In addition, the installation of central air conditioning requirements are very professional, selling a central air conditioner is actually sold System Solutions Therefore, design is important, the current domestic distributors have a real good inside the installed capacity of small, professional installation is another sad many enterprises, "single-plank bridge."
Through the market "over five hurdles," a return to competitive re-brand and technology, market the real "king" in fact has quietly surfaced. It is understood that, in 2004, China's central air conditioning companies from 90 Yu Jiarui reduced to less than 20, but with strength of brand and technology companies currently focused on Haier, Daikin, York, Griffith, Qinghua Fang, nearly the same home, these companies are the real industry "predators." Experts believe that the United States, a refrigeration, air conditioning industry in China started with the United States initially almost in another 3 years, the Chinese central air-conditioning industry will experience a second round of market baptism, to the few remaining companies will be. In that case, when the rest of the enterprise in the end there will be who? The answer confusing, but seems to horizon, after all, "winning ticket" only shook hands in the market.
Central air-conditioning into the trend of brand competition
Few years ago, or York, Daikin, Carrier and other foreign brands occupy Commercial Air Conditioning Market has burgeoned in recent years, Haier, Midea, Gree, Panasonic, LG and other companies have entered this field in order to attract more initiative.
Daikin Group in Europe, Asia, China, Japan, the United States as the center, positive and effective start to globalization. Now has 92 subsidiaries around the world, and related companies. Shanghai Daikin Air Conditioning Co., Ltd. is a manufacture of air conditioners, Sell And service as one of the large-scale joint ventures. As a professional manufacturer of air conditioning, Daikin has introduced new products at the same time, introduction of advanced air management system, gives a new concept for the air-conditioning maintenance.
York is the world's largest warm air through air-conditioning and refrigeration equipment manufacturing company, one of a hundred years of history, based on years of experience and an expanding technology, York equipment in the industry and by consensus among users.
McQuay of the 20th century after 90 years, McQuay began to enter China. In 1994, Shenzhen McQuay Air Conditioning Co., Ltd. and Wuhan McQuay 1996 Air Conditioning Limited put into operation one after another, marked, McQuay in China's development has entered a new phase.
Haier began in 1996 involved the central air conditioning. This is also the first domestic company to enter the field of central air conditioning, not only in 2004 Olympics Air-conditioning will be hosted in Athens won the bid at the tender settled in the Olympic Village. And sales in the country's property market has also gained a large harvest, Beijing, Guangzhou, Dalian, Shanghai and some floor areas are using the Haier commercial air conditioners.
Beauty into the small 2002 central air conditioning, and commercial air conditioner production base through the completion of the situation are also vigorously promoted its "MDV". Central Air Conditioning 2002 U.S. sales reached 270 million yuan.
Gree 23 Air Base, priority for central air-conditioning projects; and in institutional settings has been the commercial air-conditioning Marketing And R & D Separate household air conditioning business, and the construction of a total investment of more than 500 million yuan, floor area of nearly 100,000 yuan square meters, the largest central air-conditioner production base, showing determination to enter the central air-conditioning market.
Carrier in China for 20 years. Carrier companies in China currently has a growth in 1984 was nine, respectively, refrigeration and air conditioning products in the production, sales and service business in China has established an extensive sales and service network. For the Chinese air conditioner market development trends, open interest at the end of last year announced its entry into the field of light and home central air conditioning.
LG Electronic Since 1996 production and sales in commercial air conditioning Korea, since 2002, fully imported from the South Korean LG commercial air-conditioning began to enter the Chinese market, and in northern China's largest home appliance production base??? LG Electronics (Tianjin) Appliance Co., Ltd. established a set of systems marketing organization. Expected end of 2003, the annual production capacity of 50 000 Taiwanese air conditioner production line will be built in northern China. Currently, LG Electronics has set up a separate factory in Tianjin R & D and sales department, and the focus shifted to commercial air conditioning.
So, we see that these companies are leaders in the central air conditioning, of course, greatly accelerates some companies not listed here, we obviously can see the brand competition has become a trend, the more intense market competition on become smaller, then the product to market will be the hot spot of consumption. However, from 2008 to 2009 the international financial crisis has prompted many large foreign compression costs, and other domestic brands of central air-conditioning business is booming in a rising stage.
"The national increase in infrastructure such as airports, railways and the construction of the hospital, all central air-conditioning industry will be tremendous demand." Gree commercial air conditioning business, said Minister Xie Jin Hui.
Central air-conditioning industry in China is gradually improving, the market has gradually expanded its sales now mainly concentrated in urban high-income consumers and real estate developers, production and installation costs because of its high popularity of large-scale take time , which rushed out of the project company can not be launched is a test. In addition, with the ordinary Air Conditioner Compared to central air conditioning on the core technology, funds should be
