subject: Three Irrefutable Facts You Need to Know About Social Marketing [print this page] Three Irrefutable Facts You Need to Know About Social Marketing
If you are going to promote your products and services online, it is an absolute must that you use social marketing to direct traffic to your website and convert this traffic into sales. The use of social media is a tactic that you cannot ignore at all these days, what with Facebook announcing recently that it now has 500 million subscribers and with Twitter having 100 million. That is a huge volume of traffic; you need to target some of that traffic and divert it to your site. However, social marketing is not at all that simple to do. You need to be aware of three irrefutable facts to succeed in it.
1. You need to interact with your target audience. There are living and breathing people behind those Facebook and Twitter accounts that you are trying to get to like you and follow you. These people do not buy from just about anyone, so you need to build a relationship with them and gain their trust first. Interact with them on a personal level and be genuinely interested in what they are doing.
2. Let them know that you are a real person, too. Building a relationship is a two-way street. In order to gain that trust that you need for them to buy your product, you have to be a real person to them, too. Project your positive side to your audience and be honest and authentic in interacting with them. You do not have to tell them everything about you. Just show them that they are dealing with a real person and not a faceless corporate entity.
3. Always be there. One of the biggest mistakes you can make when marketing using social media is not making any updates about your products and services. It is even worse if you disappear even for a short period of time. You need to keep your target audience's attention on you, and you can do this by linking new promotions, blog posts, new videos and other information on your Facebook page or on your Twitter. If you disappear or fail to make regular updates, your target audience will be snapped up by a more vigilant competitor.
It is easy to use social media to market your products and services, but it is never that simple. To succeed in social marketing, you need to interact with your audience regularly and with honesty.
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