subject: Mobile Marketing, Why is it So Important? [print this page] Mobile Marketing, Why is it So Important?
Well, it's simple and it can be described as a sort of bandwagon. Some people got on it and everyone followed. Now the problem is that if you don't get on it too, you will lose out. This is what many companies around the world are starting to learn. Particularly bring brand names like Sony Ericsson and Motorola. Playing catch up with Apple has seen them release lots of not-so-good mobile handsets when really they should hone in on the good mobiles that they already have.
Apple's release of the iPod was said to be the true catalyst of all this increase in mobile technology and it's true that many people own iPhones and iPads.
That's where mobile marketing comes in. Mobile marketing enables companies in many sectors such as travel and retail to send promotional messages and vouchers via Bluetooth and SMS for example. A direct, targeted approach to connecting with limitless clients.
Importantly, companies such as Facebook announced only yesterday that they see the future as being mobile. According to reports, Facebook is currently seeing great success with its dedicated mobile applications. The company now has 150 million active mobile users. Astonishingly it has acquired 50 million of those users since Feb of this year... See the power mobile marketing can have?
Google's mobile platform, Android, has seen the creation of many android mobile apps which can be downloaded onto any mobile phone that supports this platform. It currently can't compete with Apple but perhaps one day when it's more polished, Android will be a real contender.
So - who exactly is turning to mobile marketing. The answer is, any company that you can find promoting its services in some shape or form in the mobile apps stores... Newspapers are beginning to realise for example, that in twenty years its unlikely that many people will still want a printed version but will instead be using some sort of e-book to read the daily news. That's what makes Apple and its iPhone mobile apps so powerful - Apple can connect to millions of people through its handsets.
"Ok, fair enough", I hear you say, "but my company can't compare to the likes of Facebook"... But that's where you're wrong, mobile m
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