subject: Henan: Home Appliance Chain Giant Wave, "making Shop Movement" - Gome, Suning, Five Star - [print this page] Present, various home appliances chain's expansion plans thrown out the shocking figures:
States United States For 10 to 11 new stores;
Suning to open 7 to 10 stores;
Wing-lok, the total number of wars in 38 stores;
Star is expected to open 2 to 4.
Hegemony Central Plains Appliance princes who had sounded the drums of war, the battlefield each giant Sabre-rattling, Han Shasheng 1. The numerous "create section of sports" has been opened, followed by "heavy Zhang opened," "store open", a new round of expansion in battle once again sounded the horn, the recent tense situation in the giant promotional newspaper published vividly embody the wide, green city sky filled with a thick smoke flavor.
Anchaoyongdong forces of market competition, each company is clearly on the new order, are doing well prepared, all in the variables among the people of Henan in 2007, the development pattern of home appliance chain full of expectation .
Expansion could add a "myth"? Self-built channels are manufacturers hit the market? Historical pattern of how to rewrite?
Writing a myth of the rate of expansion
Reporter recently learned that the home appliance chain's expansion plans thrown out the shocking figures, Gome plans to add 10 to 11 Henan market store, Suning plans to open 7 to 10 stores, Paradise total number of plans to reach 38 stores home star is expected to open 2 to 4 new, so tired calculated to the end of 2007 the number of Henan market nearly 100 chain stores. The face of the development of competitive market opportunities and the need for strong, rapid expansion into the chain started taking voice powerful weapon to gain market, as an eternal law of a competitive market.
GOME Electrical Appliances Co., Ltd. Henan
Dai Biao, General Manager of Health clearly stated: "We will continue the expansion of the road, this is an inevitable trend. Next we will focus on intensive cultivation of Zhengzhou market, further increase market share while continuing to development with the development of ground-level market potential. the pace of our expansion is based on a basic market gradually penetrate into the secondary market, if the conditions are ripe, we will not give up in Zhengzhou in the vicinity of the three markets. 51 At least two former have opened to Penghu, the preparation is intense. "
"2007 years, we will focus on force, and speed up the stores layout, reduce the gap between the number of competitors stores, because the number of stores is a major factor in the scale of victory, this is the most important work this year, while the second lock seven business district of the flagship store is a key breakthrough in the direction. "Henan Suning Appliance (67.28, -0.72, -1.06%), Li Zhigang, general manager, said confidence.
First come, Gome, Yongle provincial capital Zhengzhou, the network layout of the basic victory market full of potential ground-level market will be key areas of development; comer Su Ning, the five-star, the provincial capital Zhengzhou, the initial layout of the market is also taking shape, but significant differences in store size, forcing them to speed up the shop, and strive to shorten the distance scale and rivals, so a single store operation in the consolidation of the premise of quality, speed shop chain wars are still the main theme of this year.
Manufacturers self-built channels From the initial Gree, TCL now followed the U.S., Haier, Skyworth, Glanz, Chi Higher appliance giants have raised the number of well-known "self-built channel" flag, the one with the chain in enhance business cooperation, the right to speak, the second is to ensure the safety of their own distribution channels, efficient and high profits, it set off changes in the depth of channel movement. The manufacturer's channel change campaigns will impact on the development of the market chain, become a focus of attention.
Dai Biao Chan stressed: "Self-channel home appliance manufacturer, is only one real purpose is to maximize the increase in market share.
