subject: Maximizing Your Marketing Money This Summer [print this page] Maximizing Your Marketing Money This Summer
It's summer time, without a doubt! The sun is shining, it's heating up outside, the birds are singing, and you're beginning to look for a new approach when it comes to marketing your business. If you're not utilizing the internet then you are missing out on an opportunity to generate more leads and more revenue. I have a few suggestions on how to do just that!
Reach Potential Clients by Tweeting
A social network that has exploded in popularity over the past year, Twitter continues to increase in popularity and "tweets" are now showing up on Google in light of its recent upgrades. Because of the public nature of Twitter, you can connect with large audiences and target potential customers. However, Twitter only allows 140 characters per post, so it's critical that you communicate your message quickly and effectively.
Make Sure Your Website Looks Good On Mobile Devices
Over the past few years, sales of Smartphones - like the iPhone and new Android - have exploded. The web is constantly being surfed by these devices and, if your website looks bad, potential customers could "bounce" and never come back! It's important to make sure your website is optimized to function well on mobile devices.
Count to Five... You Better Make an Impression
Five seconds is generally how long you have to make an impression when people visit your website. It's paramount that visitors can easily find what they are looking for. That's why your website needs to be easy to navigate with a clear message about your company benefits. If potential clients need to think too much, or it's too difficult to find what they are looking for, they are going someplace else. You need to make sure your website is up-to-date and designed to make a positive first impression!
Promote Your Business on Facebook
In the beginning, Facebook was simply a social network for friends to interact and share pictures. However, over the past few years, it has evolved into a viable promotional network and a legitimate avenue to generate leads. By creating a Facebook page for your company, you can interact with customers and potential clients about your business. In addition, they now offer pay-per-click services so you can actually target users who might need your products or services.
If you made that New Year's resolution that's now turning into a summer resolution to be more money-conscious in your marketing ideas, hopefully this article has helped.
Remember: It's not luck, it's marketing!
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