subject: Where's This Social Media Relationship Leading? [print this page] Where's This Social Media Relationship Leading?
It's so important to engage with people on social media sites. But you also have to move forward with them, off of the site to continue building the relationship. You want to get them to a blog where they can find out more about you. You've got to look at all your efforts as ideas to get people down your sales funnel.
If you don't have a blog, a great tool is a Facebook fan page. Give it to your friends and your possible customers as a place they can get content. It kind of draws them in. When they can see the consistency of postings, they feel comfortable checking it out often.
Another tool is Skype. It's a free voice over IP that all you need is an internet connection to talk for free no matter where you and the other person are. You can find it at http://www.skype.com. This is like a live chat or can be carried out on the phone.
An additional thing to try is to get a video of you and put on your Facebook fan page. That can really start people to get more engaged. Give them tips on things associated with your business. You can do shorter Tweets as well, quick tips about related topics. The more information you give, the more people you're going to touch.
Your underlying strategy is to increase the level of engagement using the many tools available. You want to move them into a phone call or onto an email list. You want to be able to have permission to speak to them a little more often because social media is one part of it, the beginning. But you're not going to sell products on Facebook or Twitter. All you're going to do is get somebody's attention long enough to get them interested and possibly moving down your sales funnel.
Hi, I'm Susan, the VP
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