subject: Regional Chain Will Become The Protagonists Of 10 Years Home Appliance Channel Change - Gome, Suning [print this page] 30 years of accumulation, the impact of 10 years, 5 years of jumping, achievement of the
States United States , Suning Chinese home appliance chain business in the leading position, but also boosted the number of regional transformation and upgrading of traditional distributors.
The next five years, with the "
Bringing home appliances "Policy of promoting domestic appliances channels will usher in a new transition. A home appliance chain leader told reporters that the tide in this round of upgrades, Suning, Gome will be difficult to expand rapidly to 34 markets, the protagonist will be distributed in all regional markets on the medium-sized appliance chain play.
Can be expected that the 2010 is a national backbone and regional appliance chain based appliance chain, respectively 12 and 34 segments of the market change in top contest of the year. Same time, this will further consolidate the hardcore type appliance chain's competitive strength and size advantage to the domestic appliances within a certain period within channel built "under the urban-rural dual national and regional home appliance chain contest with Taiwan," the competitive landscape .
Regional chain will rise It is understood that the chain of home appliance channel Yetai it out many years ago horizon, Suning, Gome, including the acquisition of Yongle, Dazhong, triple, etc., are all channels through the home appliance chain Format, realized their size can quickly upgrade the distribution network across the country from the region to spread.
Similarly, Gome, Suning Appliance chain growth as a national benchmark for enterprises to open a number of regional development ideas of traditional household appliances dealer. Many appliance dealers in the original basis of the wholesale business, began to establish its own retail stores or the development of joining the store, through a unified brand and unified procurement, unified price and other details of the management, the development of their own to find a new breakthrough and growth point.
Been since early 2009, journalists have Jiangsu exchange silver appliances
Zhejiang Honest electrical appliances, electrical appliances Mudanjiang Guanghui, Wuhan Industrial appliances, Mianyang, the Society for Electrical, Jiangsu Pearl, Jiangsu Wenfeng Electric, Hefei 100 large electrical appliances, health appliances Anhui China, Jinhua Stone appliances, electrical trading company in Chongqing, Xinjiang, my home electrical appliances, large commercial appliances,
Shenzhen Paraelectric, Zhejiang Electric light scattered at various regions of the backbone of the domestic type appliance chain for professional analysis and research.
Through these regional appliance chain of analysis, we note that the national home appliance chain with a "large-scale procurement, distribution of low prices" compared to the competition model, regional appliance chain also is "the development of character and core competence. " First, these regional appliance chain based on the 34 markets, built a distribution in the "county and township" of intensive networking, operating in rural areas through the chain laid a good foundation. Secondly, although the integrated strength of these chain is not, but by "retail + wholesale" in the composite model to solve a single issue of a small amount of retail business.
In addition, these regional chain is not just selling products, brands, also through the way of self-employed and franchisees, in the indirect use of its own form of society over the years in various corporate credibility and reputation to establish a large number of professional loyal customer base in rural areas. Newspaper in the exchange of silver patterns, Pearl features 100 case studies Prudential found that these regional appliance chain in the formation of a perfect
Sell Network the same time, establish a set of distinctive logistics distribution and after-sales
Service System.Urban and rural development under the dual space
Addition to the regional appliance chain in the model, competitive means of continuous improvement and so on, the reporter also noted that since 2009, the external policy environment and the attitude of appliance vendors, but also the backbone for the region-based appliances business development a favorable external environment.
Since last year, "home appliances to the countryside" policy for the 34 direct market, which markets home appliance chain is the region's strategic importance, not only the perfect sales network, service and logistics have also begun to take shape. More importantly, these regional appliance chain in the rural market development for many years, its brand credibility and appeal to higher than Suning, Gome.
