subject: The VanDerZee Law Group Has a New Focus [print this page] The VanDerZee Law Group Has a New Focus The VanDerZee Law Group Has a New Focus
The VanDerZee Law Group of Lakeland, FL, recently decided to refocus its areas of practice. The firm believes that by placing an emphasis on fewer fields of law, it can better market itself to reach more clients and better serve the clients it represents now and into the future. The practice areas that the law firm will now emphasize include criminal defense, military law, and family law.
Previously, the VanDerZee Law Group did not focus on any particular area of law. The law firm marketed everything from condominium association law, trusts and estates, to civil litigation and courts martial. The firm did have success in representing clients in such a wide array of legal matters, and therefore still looks forward to defending clients in all fields of their expertise. The move to refocus its areas of practices is primarily a product of its marketing strategy.
In the new era brought on by technological innovation and the explosion of the internet, staying competitive in marketing is more important than ever. With everyone turning to the internet to find the services they need, it's especially critical to maintain a optimal presence on the web. VanDerZee Law Group believes that by focusing its website on military law, criminal defense, and family law, more clients in need of their services will be able to locate them. The firm's new website also reflects this strategy by emphasizing those three areas of practice.
While the law firm is focusing on military law, family law, and criminal defense, it also wants to place an emphasis on its specialties within these areas of practice. For instance, the firm's experience with military issues and family law make it especially qualified to handle military divorces. The law group is currently anticipating the launch of its new blog where it will discuss these specialized issues and more.
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