subject: Price Noble Identity Appliance Market Reaction Was Less Embarrassing Children - Children Home [print this page] Beautiful pink Doodle shell, unique cartoon style mouse, the new lightweight compact consumer model ... ... Mr. Qian was a novelty attracted by the unique brand of computer, it is to buy the children sent to relatives , as the 61 Children's Day gift. But one find out the price, shocked, as this station
Toy
Actually like a small computer prices almost 1 million, more than the brand's other models significantly higher than a length. "This is not a special children's computer."
Sell
Officers tell us the truth. That said, the computers are placed around a lot of cartoon dolls and toys, which attracted many children and parents attention.
Naive and children cartoons electrical appliances can be equated? This issue has been controversial. A few years ago,
Konka
With "small painting fairy" in the TV industry, launched a children's TV craze, the Haier's "The Frog Prince" TV, a cartoon voice capacity
Washing machine
, Kelon refrigerator and other children have baked, colorful cartoon electrical banner of "Children's Consumer Electronics" hot under the banner of competing, not only children that novel, some of whom attract adult consumers.
Had
Marketing
Experts believe that the child represented by household appliances, household electrical appliance enterprises in China indicates that the consumer segment, psychological research, differentiated marketing, personalized research and product development is a new round of competition to upgrade. Although demand in this area is not fully released, but it can play a role in training potential consumers. But the industry does not agree with this industry segment. After all, from a safety and health perspective, children should stay away from appliances. "Children should not put too much room appliances. Because the appliance is too concentrated, the room will surge of electromagnetic radiation, electromagnetic radiation is not only detrimental to children's growth and development, which will create, such as asthma, diseases like leukemia." Expert says.
"Why give a child to buy appliances?" A handful of parents interested in home appliances for children: "is not a necessity, but not children's toys, I feel no need to buy." Some nostalgic adult consumer, although the products attracted by the cartoon look, but the repeated comparisons, found no real difference between core design product, and although the smaller size of some, but the price will be much higher, cost and practicality is not high. Thus, children with an embarrassing home appliances market response as mediocre.
Product has a price no city, over time, corporate design, develop enthusiasm faded, old appliances for children everywhere can now find difficult to get the trace. North Third Ring Road in Beijing
Suning
Asian Games Village Hua electrical and shopping malls, press notes, television, washing machines and other large home appliances sales area has been difficult to see the colorful cartoon appliances. When asked whether the child home appliance sales, the sales staff to directly point to a learning machine, early education machine counter.
Children really so thriving variety of household appliances? Fact not so. Reporter in the household appliance stores and places outside the region, once again found the children home appliances figure.
With the learning machine, Early Learning machine learning tools, these children
Small appliances
Although child-specific, but entirely by the parent operation. The varieties include an electric toothbrush, warm milk devices, sterilizers, music Toilet, portable wireless baby monitors, ozone sterilizer,
Electronic
Insect repellent, infants and young children's bowls, spoons and other temperature alarm. "These products are very popular in foreign countries, the past two years the domestic market will heat up." A children's goods store, said staff.
Been observed, these little children, expensive appliances, and some "imported" products and even up to several hundred dollars, no doubt the market's high-end children's products. Even so, parents are still eager to buy, "like warm milk devices, sterilizers these products are essential. We do not care how the product shape cartoon, cute, as long as the design of targeted products, with them peace of mind is like. "consumer Miss Zhou has revealed the true meaning of them, and large household appliances in the appearance of children in different contests, small electrical appliances will be designed to take these based on the needs of children and the use of above, although the market had a late start growth is very fast.
"Never home appliances, children toys, is not advocated national standards as children's toys to design household appliances." Vice President of China Household Electrical Appliances MA De-jun told reporters that the intelligence of children and adults understand the situation and vary, it is designed for children must consider the use of electrical appliances to special protection, electromagnetic radiation safety index. In addition, although many household appliances Although advertised "special children", in fact, parents still need to complete the operation's.
