subject: Consumer Marketing Trends, What Are They and Why Are They Important? [print this page] Consumer Marketing Trends, What Are They and Why Are They Important?
If you are going to market your business you have to know what consumers want and where they are looking for what they want. The consumer is King! Knowing what will grab their attention, and where they are spending their time is crucial to selling your product. A big difference in marketing now compared to 20 years ago is that what the customer wants is being impacted by global media instead of the people surrounding him and their cultural background. Let's talk about two main marketing trends.
1. Video Marketing. Whether you are watching a video on a website, visiting a Vlog, or perusing YouTube, video marketing is a huge consumer marketing trend. Videos greatly influence consumers, how they think and what they purchase. Images stick in our mind. Couple that with relevant themes, a catchy tune and good ad placement and you are on your way to marketing success!
2. Social Media. In our world today it seems like everyone is on social media sites such as Facebook, twitter, LinkedIn, and ping, just to name a few. Since this is where the consumers are, this is where you have to be with your business as well. Start networking by connecting with people who want and need what you have to offer. Make social media your friend, think of these mediums as an endless customer base.
Video and social media marketing are consumer marketing trends to take note of, but there is another one that enhances your presence on these two. That is mobile marketing. With the rise of "smartphones" that are getting to be more advanced every day you have the ability to reach people no matter where they are. There are many ways that you, as the business owner, can benefit from mobile marketing. One of these ways is to take advantage of mobile applications. There are what seems like millions of different apps, so why shouldn't you get a piece of the pie? Create an app for your business, or at the very least make sure that you are taking advantage of social media for mobile phones.
If you want to thrive as a business owner in this world of fast moving consumer marketing trends you are going to have to market yourself and your business competitively and creatively. Remember that the consumer is very involved often times minute by minute with new technology. YouTube, Facebook, and twitter are household names and intricate parts of your customers, and potential customers, lives. So they need to be apart of your life as well. But what if you are not computer savvy and barely know how to post your status on Facebook, let alone make and upload a YouTube video? Let me assure it is not hard to learn!
To get the training you need to use consumer marketing trends visit http://www.stephaniempage.com and fill in your information. This will take you to a second page where you can learn more about consumer marketing trends by watching the free videos provided.
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