subject: Shanghai Pens Industry Standard Analysis And Development Strategy - A Pen, Office Supplies - Office [print this page] Document is to use a wide range of products, widely used, high demand, consumption-based writing office equipment, quite a long time in the future will continue to write the world's major office equipment.
Pen industry in Shanghai is the birthplace of China, Shanghai's pen industry in China has long been a leader of the country made pen industry historic contributions.
1, Shanghai pens industry overview (A) of the Development Review Shanghai is the birthplace of Chinese pen industry. In 1926, Shanghai opened its first fountain pen factory, namely the interests of the fountain pen factory (later renamed as "Dr. Pen Factory); 1935 years ago, Shanghai was established after the first Pencil Plant, that is, the standard domestic products pencils factory in China; in 1949 by the Fenghua boutique factory made the first trial made Ball point pen ; The last century, the fifties and sixties, Shanghai has launched a mechanical pencil and marker.
Shanghai was once the center of the country and pen manufacturing industry base. Before the liberation, in Shanghai, has been in existence a number of small enterprises and workshops scattered pencil-type business. Liberation, adjusted reorganization and specialization, stopped the reform and opening up, Shanghai's pen industry formed a complete system of self-supporting, pens raw materials, components, surface treatment and processing equipment, etc. Basically, the supply of solution based in Shanghai.
Reform and opening up to the faster development of Shanghai pen industry scale new conditions. After 30 years of efforts, the pen industry, Shanghai has made rapid development. The mid-eighties of last century, in the context of self-reliance by learning the advanced experience of foreign countries, from Europe and Japan and other countries and regions in attracting a certain amount of processing and assembly equipment, surface decoration treatment equipment and testing equipment. And carried out the absorption of imported equipment and localization, so that the introduction of equipment, accessories, wearing parts, tools, raw materials gradually relying on domestic supply, basically realized the localization, so that the level of Shanghai's industrial technology scaled pen a new level.
The early 90s of last century, Shanghai, the first pencil pen industry, hero, eternal life, Fenghua restructuring into four business listed on the first joint-stock company.
Recent years, the National Pen pen industry township enterprises and the rapid rise of private enterprises, state-pen industry in Shanghai has brought some impact, Shanghai pen down the status of the industry. With the deepening of reform Shanghai pens industry, a group of private enterprises in other provinces were in Shanghai for the Shanghai energized the pen industry, the status of the industry in the country once again show pen. Basic
ii Shanghai pen industry has more than 200 types of pen manufacturer, number of employees 2 million people, all kinds of professional and technical staff accounted for 6%; Shanghai pen industry have well-established companies: morning, music and beauty, gold 10000 , the first pencil, Mark, Hero Group, Platinum, Platinum, Gold Crown, Li-qin, etc., in which state-controlled joint-stock companies two, foreign-owned and joint venture two, the rest are all private. Shanghai pen industry, pens variety of products. Chinese pen industry, 12 Chinese famous brand in Shanghai occupies six, namely, Shanghai Hero fountain pens (heroic Group), true color brand ball-point pen (Konami), true color card marker (Konami), Dawn brand ball-point pen (morning ), Golden years brand ball-point pen (gold years). Also on the hippocampus may play a pencil, white gold ball-point pen, ball pen Platinum card, Gold Crown card fountain pen is also recognized by the vast number of consumers high-quality brand-name products.
2006 in Shanghai pen industry sales of pens products is about 40 billion yuan, accounting for as much as a quarter of sales. Export 265 million U.S. dollars, accounting for 26% exports.
Second, to the standard analysis (?) International peer situation
Present, the international market pens of 10% annual rate of 5 to growing pens industry is still a promising industry.
