subject: Jiangmen: Home Appliance Chain Stores, And Foreign Competition - Gome, Suning, Yongle - Hc Network [print this page] Home Marketplace Hard to stronger Concerned persons may be noted that the recent home appliances shopping district of Jiangmen City quietly found some changes. Road re-opening of the water, Jiang Hua Road and Port Road between the smooth flow of traffic, the two appliance stores have increased the flow of people;
Xintai Plaza on the second floor hung a "for lease" banner has already won, replaced by a "dragon Electric" large logo, the third floor of the rental business for CEC. For a time, industry opinions vary.
"Undisputed position, and steady development"
Take Xintai Plaza 2nd Floor, as is
Decoration Scale of the store were surprised, and when the dragon head of Miss Lee Circuit City to open the iron door compartment, the reporter learned that the original visual space 1500 square meters of ice is used as a wash area, next door There are more than 2800 square meters of space which is being renovated. "In the future the middle of the wall to open up, space would be used to show up this piece of audio-visual classes and
Kitchen , Small household appliances, on the first floor there are nearly 700 square meters, is used to sell high-end
Mobile , Digital products and Computer And so on. "Miss Lee standing in the store is being renovated center, high spirits, full of confidence.
Original, Xintai Plaza, 2nd floor, 1610 square meters east of the site has been bought by Circuit City for the dragon. In early 2005, the company intended to open a site in the
Flagship store But with the States United States Easy to good home, Paradise and other chain stores coming on the market access and
Competition Further increased, the company suspended the expansion of the action, to proceed step by step expansion of single-store share. The end of 2005, the company believes the time is ripe, then has leased space next door down, prepared to open a new store after the Spring Festival, called "Electric City Super Dragon
Brand Flagship store. "According to Ms. Li said, the brand new store will take the high road, the current
Merchants 8 percent work ready. Barring unforeseen circumstances, new store opened in March of this year, when this business area of about 5,000 square meters in urban flagship store in turn set off a wave of concessions. She smiled and told reporters: "Opening new stores is not such a great position to fight the market, but because after the round of the 2005 competition, our company is in a steady, healthy development
Cycle , In the standard management and strengthen the 'internal strength', the dragon's eyes on consumer demand, to meet the consumption upgrade their professional competitiveness, dragon electric chain around the market in household appliances as directional consumer sites. "
"Enterprises need to Diversification"
Store side by side with the dragon is that this building, 3rd floor, commercial buildings are renovated, rented the space is more than 4000 square meters of old electrical dragon neighbors?? CEC provider, participate in CLP
Investment The new company will be involved in the hotel industry, to the sauna, foot massage and so the direction of the city. Lee told reporters the company, CLP stable development under the premise of changing the direction of investment of surplus funds, to diversify the direction.
2006 years, although no longer expand electricity facade, but its product structure adjustment underway. It is understood that the stores are consciously take several months to adjust product structure, in the past used to store and peers play in
Price war "Competitive opportunities" accounted for 60 to 80 percent audience share, in 2006 the store will spend six months it dropped to 40%; and other family
Shopping Stagger model of the "main push machine", share from 10% to 30% adjustment; the remaining 30% is "normal machine." "This 4:3:3 standard most favorable to the survival and competitiveness of enterprises, but also help enterprises to better spend their energy to the service up." Lee explained, "other business sectors, only to illustrate the CLP 2005 development very well, with a certain degree of profitability, and we as a company with the market to develop diversification. 2006 'CEC business' brand not only persist but also deep mining market, done better. "
"Price is always the primary factor"
When the general manager of Gome Jiangmen branch
Sui Rong Jin know the situation, he told reporters recently
Jiangmen City has 56 area for a 2000 square meters of medium-sized home appliance stores to seek out Jiangmen States United States, asked to be its acquisition. As several of these stores which, in the urban area or surrounding counties and cities, he said that is not convenient to disclose, because it had not yet been finalized, Guangzhou conclusion.
"Current Jiangmen Appliance Retail
Market, 'shuffle' progress. Space as a large profit decline, many medium-sized stores to remain open even if, it has been in serious dimension Jian; further expand the scale, perhaps a few years there will be development, but their survival will become increasingly difficult now.
