subject: Marketing Tips From a 75 Year Old Marketing Campaign [print this page] Marketing Tips From a 75 Year Old Marketing Campaign
If you've traveled the interstate between Nashville and Chattanooga Tennessee, you may have seen some unique advertising for Rock City. Rock City started its world famous barn advertising campaign in 1935 and before the Highway Beautification Act came into effect boasted almost 900 barns in the Midwest and Southeast promoting "SEE ROCK CITY". Now with numbers in the 90's it is still effective and memorable advertising and the message itself has become an icon.
Literally using the adage, local markets should be your ambassadors lead Rock City to use the barns as a promotion tool. A local family took up the challenge and a barn painting business was formed.
Can you imagine coming up with a marketing campaign today that would use the same slogan over the next 75 years, create spin off businesses and become an icon in and of its self? It worked for Rock City not just because of the unique presentation but because they strategically placed the unique message on barns where tourist and families out on Sunday drives would see it. They knew the target audience they had to capture and went after it.
I thought of these barns when I had to delete a few "advertisements" off my Facebook page. The internet is a huge interstate connecting the entire world and offering up a lot of potential customers, but you still need to ensure the right people are receiving your message.
"SEE ROCK CITY" is like a capture page that offers encouragement to OPT IN towards a specific destination. Today, the next message down the road isn't a barn but an email campaign full of hints to help our prospects move further down our sales funnel and to remind them to at least SEE what we have to offer. This can be our spin off businesses such as affiliate products or an introduction to our main business. From there our prospects can invest their hard earned money or not, but the choice is still theirs and directly related to how well we shared our message.
Today we "own" the business and the promotion tools (website, blog, Facebook page, etc.). With proper controls we remove the litter, graffiti and s
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
