subject: How Pepsi Gets You New Customers & Patients [print this page] You may think you know the answer to the question in the subject line already, right?
Pepsi= sugar = cavities = trips to the dentist.
Don't just to that conclusion just yet - I'm talking about Pepsi's marketing tactics, not their delicious and refreshing line of cola products.
(By the way, it's been a couple weeks since you heard from me - I hope the start of the year was a good one for you.)
Back to Pepsi - you may have read that Pepsi is ejecting all plans to purchase Super Bowl ad time in favor of a $20,000,000 social media outreach program.
Yes, instead of millions of people worldwide watching the latest innovation from their ad agency, the second largest cola brand on Earth is hanging out on Twitter and Facebook. (The thrust of the movement is called Refesh Everything - you can read more about it here on their site.)
Now, obviously Pepsi is such a worldwide institution that one could easily argue that them notdoing a Super Bowl ad will net them more publicity than any ad they actually ran.
The fact remains, however, that this act is game-changing.
I've felt for some time that 2009 was the year that businesses noticed social media and dipped their toe in, and that 2010 would be the year they started really, truly utilizing it in noticable and measurable ways.
What Pepsi is doing is absolute proof of that - these tools are real, and if you're not using them, your competitors who are will steamroll you.
Details, details, though. What does this mean for you and your practice? What are you supposed to do and how are you supposed to do it?
The first thing you need to do is is at least get up to speed with 2009 practices and dip your toe in. One of the easiest and best ways to do that is to learn what the heck all this stuff is.
I cannot stress enough - social networking is the future for business marketing, from the largest companies on Earth to the smallest. These courses are being offered at a discount rate through the end of next week - that's January 23rd. Get in now - 2010 is here, and it means business.
Thanks again, and don't drink Pepsi - it's terrible for your teeth!
Fred Weiner Engage/Theory Digital Marketing www.engagetheory.com
