subject: When it Comes to Personal Branding With Social Media, Packaging Counts [print this page] When it Comes to Personal Branding With Social Media, Packaging Counts
With Web 2.0 dominating the Internet these days, everyone must pay attention to the way they package their personal brand online. It does not matter whether you are a high school senior heading off to college in the fall, a recent graduate looking to land your first job, or a budding entrepreneur looking to leverage the power of the Internet to build a successful online business. In today's online climate, personal branding matters like never before.
This means that you need to pay attention to your profiles on Social Media giants like Facebook and Twitter. Everything you put on these sites reflects your personal brand and needs to be consistent with the overall message of the way you want the world to see you.
Indeed, when it comes to personal branding and Social Media, how your audience sees and ultimately perceives you is what your personal brand boils down to at the end of the day. This is the paradox of personal branding. While you can control the elements of the branding message you send out there, you cannot control the way people receive that message.
There are steps to take, however, that can stack the odds in your favor of getting a positive reaction from your audience vs. a negative one. For example, any photos of you in compromising situations should not be featured on your Facebook page. Be aware of your language as well. Have you heard the stories of individuals who have lost job opportunities because their potential employer checked out their Facebook page and discovered some things that weren't so appealing? Or how about the college athletes who, in moments of anger or frustration, wrote unsavory posts about their coaches or schools, then woke up the next day to learn they had been dismissed from the team?
The challenge with social media is that is so easy and so natural to post things off the top of you head, but those 140 characters or less can really come back to haunt you if you aren't careful. Just ask the would-be Cisco employee how he feels about having his job offer rescinded because of a tweet he posted that disrespected his potential new employer.
The consequences of inappropriate content on social media sites can be far-reaching and damaging, costing unknowing people thousands if not hundreds of thousands of dollars in lost revenues or future opportunities. Better to be safe than sorry. This is why it is best to pay attention to how you package your personal brand in the social media world.
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