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subject: 7 Steps to Planning a Network Marketing Plan [print this page]


7 Steps to Planning a Network Marketing Plan

Assessment

Are you currently engaged or sign up on any social media platforms? Do you have a blog? A Facebook fan page? Or a Twitter account? Are they successful? For instance, is there a lot of subscribers to your blog? How many active fans do you have on your Facebook business page? Is there a fair amount of followers on your Twitter account? These are all questions that you have to ask yourself before planning out a strategy. The current status of your network marketing can help you assess if you are currently failing or succeeding on your marketing strategy. If you are failing, ask yourself why you are failing. Are you not providing useful information or are you failing to connect and engage with your audience?

Check out your competitors

Look for social media profile set up by your competitors and see if they are successful or not. If they are successful, look closely at their profiles and see what they are doing to achieve their success. Is it because of their design? Their content? Their engagement with their audience? Learn from their success and input these ideas to your marketing plan.

Research

Locate where your target audience is engaged in. Networks specified for various interest group are available on the internet. For example, like myself, I'm a virtual assistant, therefore I have joined specific forums for virtual assistants and online businesses where I can share with others my expertise. Seek out the latest trends in your industry through these networks.

Mind mapping

So you have researched and analyzed, what is your current position in social media? Mind map what sort of social media you would like to get involved with in the future. Explore all the options to spread your message across and be recognized for your expertise and brand.

Action

Start registering with the networks you have decided to join. Setup a blog. Do whatever that needs to be done in order to get involve. Network marketing takes a lot of time and patience, you have to be actively engage in the networks to be effective; therefore I would only recommend to engage to only 3-4 networks.

Setting a goal

What is your expectation of outcomes from these activities? When it comes to expectations, you have to be sensible. Establishing a certain amount of good content takes time to accumulate. Therefore you should review the outcomes based on at least on a monthly basis. Goals such as gaining 500 readers to your blogs or having 200 fans on Facebook is a good way to calculate your outcome as an evaluation over the progress. In social media marketing, the return on investment is based on the level of influence to your audience.

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