subject: How to Quickly Improve Your PPC Marketing ROI [print this page] How to Quickly Improve Your PPC Marketing ROI
PPC marketing as we know is dead. With the incredible number of "Google Slaps" and the inability to effectively target customers with any kind of laser targeting, many people have decided to abandon the strategy of PPC marketing. Until Facebook decided to set up its PPC service and included demographic targeting as part of the structure. The old rules of PPC still apply to a certain extent. You obviously want to do your keyword researches to zero in on profitable niches. However, you now have the ability to search for groups and fan pages directly related to these searches in order to further gauge the activity levels of these micro niches. There are many more ways to take advantage of this powerful new system, but you can't completely give up on the traditional avenues. Most people have forgotten the basics of how to effectively do PPC marketing. Affiliate marketing through PPC doesn't have to be dificult. If you can apply these four simple ideas to your campaigns, you will begin to see immediate gains in your return on investment.
1) PPC marketing is all about position. That is not news to anyone. But, what most people don't know is just how much difference there is in terms of click-through or CTR between position 1 and position 5. As you probably guessed, it is a big one. The real revelation is the difference between position 4 and 5. Position 5 gets about.90% of CTR while position 4 gets 1.96%. That means that bumping your position by one can double your visitors. How do you improve your position? One option is to pay more, but that wouldn't make sense because you would just be paying more so the ROI would not change. The easiest way is to improve your ad relevancy. That simply means writing ads that give your potential customers exactly what they are searching for. If they want snow gloves, don't write an ad about gloves in general.
2) After your position improves, your PPC marketing efforts should be centered around your conversion rate. Obviously we can't control what the landing pages look like, so we have to create our own pages that mimick the exact search terms used to find our ads. This means getting as specific as possible and creating laser targeted content that lets customers see that they have found the right site. A conversion increase from 1% to 2% is huge when you are dealing with affiliate products that have a good payout. If you leverage unique content and give them a personal recommendation as an "expert" or "credible source", your conversions can't help but improve.
3) Getting and giving lifetime value with each visitor is a critical part of successful PPC marketing campaigns. That means that our custom pages should have a way to capture visitor info for auto-responder campaigns at a later date. Once you establish yourself as an authority with valuable content, your prospects will have no problem buying future products from you. Just imagine what it could mean for your cash flow if you could get an average of $30 from each contact on your list over the course of the year.
4) With demographic PPC marketing, Facebook has gotten rid of one of the main causes of failure of PPC campaigns, inadequate targeting of the niche market. That means it will be much easier for people to succeed with their PPC campaigns. Demographic targeting pinpoints PPC marketing campaigns to only appear on the Facebook pages of people who are classified as part of their target market. Marketers can select from a number of variables such as age, gender, marital status, geographical location, hobbies and interests. Ads with this level of targeting make copy writing a much easier process. Laser targeted clicks that get people to your sales pages means potential buyers that know exactly what they want and have a strong, well documented interest in your niche.
These basic concepts are more effective than you think. Of course all of this means nothing if you can't produce a large number of targeted sites and their corresponding ads. Effective PPC marketing campaigns and power marketers use systems to efficiently use their time and maximize the leverage of their efforts. Be sure to look for tools and other training that will compliment your skills and make
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