subject: Su Ning, General Manager Of Lee To Talk About Online Marketing B2c Development Planning - Suning B2c [print this page] From China Electronic Business Association sponsored the "China International Electronic Commerce Conference", has been successfully held the first, by the community's attention. The Ministry of Industry and Information, the twelfth "China International Electronic Commerce Conference," in May 2009 26-27 at the Beijing International Convention Centre.
Following Suning Appliances online Sell Fortunately, Lee, general manager of the speech on the conference:
Distinguished leaders, distinguished guests, Good afternoon! First of all, thanks for giving us this opportunity to e-business association, which is a common platform for exchange and learning, but also to all of you to take this opportunity to recommend one of the best
Home Appliances Shopping brand is Suning's B2C, Suning is not new to everyone, but for everyone in terms of Suning's B2C is relatively unfamiliar, Why? Suning's B2C because inadequate attention early, so the development of B2C there, break through 1,000 million in 2008, including B2B and B2C, mainly B2B sales. B2C sales of small, but the growth rate far exceeds the B2B.
Suning B2C following position to talk about, why we do B2C? Su Ning will not affect sales of more than ten years? Suning will certainly be the development of B2C, B2C will certainly speed up the development of the industry. Our site is a long-accumulated wealth of logistics procurement and sales platform, with the most industry-leading partners such as IBM, co-developed website. Virtual economy is not the store's support is very difficult to develop, especially household appliances, Suning B2C key to success is the virtual economy and real cost-effective combination. Third, Suning is the best chain
Service Brand, with the best of the IBM global cooperation, combining the strengths and build mutually beneficial and win-win situation for strategic cooperation to maximize the camp in the B2C market share.
The next two to three years, Suning B2C sales reach 50 million in size, will be the best B2C industry
Electric Service providers. We think, B2C development of the four most critical success factor. First, the user experience. User experience, including product, just as Vice Chairman also said the product quality is the life of B2C development, product positioning that Suning must be regular routine, in Suning will not purchase any product quality problems. This is quality, including B2C product page design are like this. In addition,
Advertisement Promotion, especially online marketing, brand marketing is mainly the credit side. Suning's biggest advantage is the brand of credit terms, and establish a brand, a household name. The third factor is convenience and service. Fourth, operations management, including the turnover rate of cash flow, operating efficiency and operating mode. The following points tell us something about this, Suning B2C development advantages.
First First, the user experience. Suning has the advantage of physical stores, including the display of our store, Suning more than 800 stores nationwide, more than 100 stores 3C, comfortable shopping environment, open the shopping experience. Two decades of experience continue to explore new sales model, to give consumers in the B2C brand new shopping experience show. Suning's B2C companies, beginning this year, was established a few years ago is a B2C management center, now operating independently, there are 200 people. Based on years of experience in retail and online sales through the characteristics, Suning will be some new fancy products to consumers. Third, use of Suning powerful procurement platform, so we have advantages in price, to show consumers a wealth of products, buy things you can buy the fourth point. Fourthly, cooperation with industry leading companies, and IBM to cooperate in product design more humane and reasonable.
Second aspect, advertising, Suning's brand value, we all know that 430 million last year. Suning's brand is the most trusted brands, and the second, Suning and a variety of media, Internet media and print media have a good working relationship. Third, there is a wealth of internal and external resources. Fourth, there is a wealth of brand experience, the experience can be used Suning Suning B2C and going, because it was set up under the brand Suning a company brand in the virtual economy, credit is very important, you have been referred to senior this brand of credit.
