subject: How to Do Successful Business Online [print this page] How to Do Successful Business Online How to Do Successful Business Online
Businesses do not have a secret, no-fail formula for success. But basic requirements apply such as industry and well-maintained business promotion. Businesses are now going online to exploit this newfound medium; setting up an online business is hotter than ever. But the question is - are business owners prepared to do business online?
Why such concern? If business owners do know how to do business in the physical world, why should it be any different in the virtual realm? Sadly, there really is big discrepancy in these two media. Online businesses utilize the services of a website most of the time. Instead of the business owner being there to meet customers while smiling warmly, radiating a positive feel to potential clients, online business consists of a flat screen with the business logo, mission and vision and the products and services the company offers. The website speaks for itself, for the company. There are no nonverbal cues to be observed, no time to explain oneself, and ultimately no time to tailor fit responses depending on the personality of the website viewer.
Doing business online is actually a more complicated thing compared to setting up a business in the real world. Here, psychology concepts are employed on top of business principles. The business owner must be a master of foretelling how consumers will react with each online promotion and activity. He must know how to keep his audience constantly checking the website for updates. He must be able to provide good content in the website and make it a reliable source of professional opinion.
Various techniques can be used to promote business online. Social media such as Facebook and Twitter are leading examples of exploitable media for business promotion. Notice how many ads are popping in the right hand corner of your Facebook page? Those are paid advertisements. You can bet that most people are ignoring these ads so why pay for something that gets ignored eventually? If you are a business owner, a Facebook account named after your company or the brand you are selling will most likely find its way to potential customers.
Fan pages are great examples of social media advertising. Creating a fan page for a product or service and inviting people to become part of it will give the business owner a chance to assess how customers online respond to your advertising efforts. This two-way communication, with the business executive going down to the grassroots level, will enable the owner to get fresh feedback from consumers. Winners will most likely make use of these comments, losers tend to ignore it and stick with flawed strategies.
Aside from social media marketing, business owners can also opt to make use of SEO tools in order to become more "searchable" on the internet. Search Engine Optimization can be done by using meta tags, updating website content regularly, promoting the website in other more popular web pages, and by linking to the site a couple of times using other websites. Still, business owners can also avail of SEO experts who can make your page easily detectable to search engine web crawlers.
These strategies are not the sole strategies that can be used in promoting a business online. With increasing familiarity to the medium, business owners will be able to conceptualize their own plan of attack in the internet.
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