subject: Effective Communication and AutoResponders [print this page] Effective Communication and AutoResponders
Effective Communication: Getting the Word Out Effective communication is one of the major concerns of affiliate marketing. You have this great product but no one but you will ever know how great it is until you get in front of them. Okay, let's say you have a list of prospects, all intelligent or at least skeptical, discerning people who have been in the business long enough to know what is fact and what is fiction. In order to put the best light possible on your product, you must be able to communicate properly and answer the questions that continually pop up in the minds of your potential customers. Your blog, article, or sales page must be able to answer the following questions: How will this product improve my life? Or, how will this product make money for me? These questions must be answered in order to get the consumer to picture having this product for their own. You must use words that show how this product will benefit them and how they will be left behind in the dust if they don't have this product.
Effective communication also means consistency. Whether you are emailing or writing articles, it will take you being a constant presence in order to get the word out about your product. Consumers will start paying attention to what you say when they are able to remember your name. You become a "real" person to them and not just words on a page. This takes the place of the face-to-face salesperson that we are all used to and helps the consumer be more inclined to see the value of the product placed before them. How can we be more consistent? What are some of the tools involved? Today's affiliate marketer must have the tools of the trade: a list, a good sales letter, and a fully-featured autoresponder.
In affiliate marketing, a good autoresponder is a must, if you intend to keep in touch with your prospects. It is said that most people must be contacted at least seven times in order for them to see the benefits of a particular product. What this means is that you must effectively and efficiently get this message out to your list. That is where autoresponders come in; autoresponders are the key to automating any online business. They are like having your own personal secretary by doing the work for you. All you have to do is put in your content rich information about your product, again at least seven times, and you will begin to build a trustworthy relationship with your list. This will give your product the boost that is needed for your success.
