subject: Social Media Tips - Online Strategic Planning For Networking Success [print this page] Social Media Tips - Online Strategic Planning For Networking Success
I have a social media plan in place which includes daily tweets, weekly Facebook and LinkedIn updates as well as a weekly blog. My approach to social media is to use it to engage new customers, attract PR attention and keep in touch with current customers. My main business is centered on helping my business consulting clients integrate Web 2.0 strategies into their marketing funnel to develop a greater online presence.
My advice to any start-up is:
Have a blog
Develop a Facebook Fan Page
Start a Facebook Group
Use Twitter as much as possible
Taking a suite of social media and Internet marketing courses at a local college or online
By implementing only some of what you will learn and gain by using these tactics, your Google Page Rank will greatly increase from the additional incoming links. You will also land several new clients and customers via Twitter and your increased blog readership as long as you are diligent in your daily efforts.
Honestly, if you fully embrace social media, you will not spend much on traditional marketing at all, yet your sales will increase above your projections since implementing what you have learned.
Use your company's Twitter account to follow organizations and individuals who look like they might be interested in trying out your products and services. Most of the time however, they are the ones who follow you. Follow up with a direct message to them that you think your product can help their business/organization. Increasingly, you will get a higher response rate than sending out mass emails.
You should also use your blog to help establish community and help build your page rank on Google. Your plan should be to continue providing relevant content which helps better your SEO on Google.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media?
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