subject: Social Media Marketing and Its Importance [print this page] Social Media Marketing and Its Importance
Social Media Marketing refers to the use of social networks, online communities, blogs and the like for marketing products and services. Common sites for this include Facebook, Twitter, Linkedin and Blogs. With the popularity of social media, it is an apt tool for marketing.
Among the most popular networks are Facebook, Twitter and Myspace. With the rate at which their followers are increasing, no business can afford to ignore them as a means of marketing. A lot of this media also allow companies to create profiles. For example, companies can create profiles in Facebook and people can become fans of these companies. If good content is provided, a lot of fans can be created in this way, which can result in a good advertisement for the company, product and services.
Bloggers can also make use of social media. A single good blog well promoted through these sites can be a more effective marketing tool than numerous blogs promoted in the usual way. This also leads to more traffic than what could be achieved by attaching URLs to numerous blogs and trying to market them in unique ways.
Let us now look at some of the reasons for the popularity and success of social media marketing. It provides both primary and secondary traffic. Primary traffic is the traffic which comes to your website as a direct result of social media marketing. Secondary traffic, on the other hand, refers to referral traffic which is directed to your website as a result of primary traffic which links to your website. If you are popular on social media websites, it can also bring you a large number of high quality links, which cannot be easily bought otherwise. These links from trusted domains also result in better search engine rankings. The combined result of primary and secondary traffic is that you will now be having a community of supporters.
Due to the effectiveness of Social Media Marketing, it has become very popular with a lot of online and offline businesses. Let us look at some of the ways in which it can help your business. This type of Marketing provides you with links by a natural method and also exposes your website to large numbers of people. Unlike paid advertising, this is done without appearing to be too commercial. This form of marketing is also a source of traffic in addition to search engines. While traffic generated through search engines cannot be controlled, by using marketing techniques, traffic generated through social media can be increased. This is a method which gives high returns at low cost, as compared to other methods. It can also be used in combination with other marketing methods.
With all its advantages, there are still some who do not use this form of marketing. They include those who do not know much or anything at all about social media. Next are those who know about the benefits, but do not know how to go about making use of it. Then there
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